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Marketing Indianapolis

The Benefits of a Content Management System

by Brad Murray @ Inspire Marketing

Content management systems are a fairly recent invention.  A decade ago they just simply did not exist.  So if you have no idea what a content management system is, you […]

The post The Benefits of a Content Management System appeared first on Inspire Marketing.

Consistent Social Media Management Part 2

by Jessica Danforth @ Inspire Marketing

We previously looked at the importance of consistency in social media marketing.  Our last blog explained how being consistent in various ways can help you to accomplish the goals that […]

The post Consistent Social Media Management Part 2 appeared first on Inspire Marketing.

Why Do People Leave My Website So Quickly? 

by Christy Walker @ Punch Bug Marketing

When we mention a website’s bounce rate, it almost sounds as though we’re talking about being unable to get in, ...

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The post Why Do People Leave My Website So Quickly?  appeared first on Punch Bug Marketing.

How Every Marketing Strategy Should Start

by Simon Andrews @ Hatchet Marketing

Sales always comes first — think of it as the power source to your business. It doesn't matter how good the product or the marketing is, because if your sales process isn’t working, nothing else happens. Validating sales ensures that when the marketing strategy gets rolling, the wins will come.

The post How Every Marketing Strategy Should Start appeared first on Hatchet Marketing.

8 Instagram Contest Dos & Don’ts For Brands

by Chad Richards @ Firebelly | Social Media Marketing & Management Company

Running an Instagram contest can be a great way to generate excitement around your brand, but there are some dos and don’ts to consider before you begin. When planning your Instagram contest, keep these important dos and don’ts in mind. They’ll keep your brand out of trouble and your participants happy! Instagram Contest Dos 1. […]

The post 8 Instagram Contest Dos & Don’ts For Brands appeared first on Firebelly | Social Media Marketing & Management Company.

Face it, a Small Market if You’re Interested

by cwright @ Beltrame Leffler

Let’s face it, Indianapolis isn’t Madison Avenue, it isn’t THE MARKET for big digital, media and branding spends…and, it never […]

nFrame Data Center Partners with Synergy Marketing to Protect Dominant Market Position

by Amy Zucker @ Synergy Marketing Group St. Louis Indianapolis Dallas

Before nFrame merged with Expedient to become the flagship in its national network of commercial data centers, it had partnered with Synergy Marketing Group to maintain its dominant position in the market. The 50,000 square foot data center retained Synergy for nearly 10 years to lead its continually evolving brand strategy, develop and manage its...
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Consistent Social Media Marketing Part 1

by Jessica Danforth @ Inspire Marketing

When you are thinking about your social media marketing strategy, a word that always comes up is ‘consistency.’  If you’ve done any research into this topic, you may encounter this […]

The post Consistent Social Media Marketing Part 1 appeared first on Inspire Marketing.

How to Write a Superb Brand Positioning Statement

by Joel Goodwin @ Indianapolis Strategic Branding and Marketing Agency | Website Design

Positioning statements encompass the essential and distinctive characteristics or qualities of a brand or product.  These statements are typically internal documents used to direct all major decisions about the marketing, production, and operations of a business. A good brand positioning statement has all the starting information needed to bring focus and clarity to a marketing […]

The post How to Write a Superb Brand Positioning Statement appeared first on Indianapolis Strategic Branding and Marketing Agency | Website Design.

How You Can Start Selling Online

by Scott Blanton @ Iconic Digital Marketing Agency

The post How You Can Start Selling Online appeared first on Iconic Digital Marketing Agency.

For the Record

by Jennifer Chan @ Porch Light – Public Relations, Media Relations, Marketing

I dread putting together monthly status reports and everyone on our team knows it. I recognize they are imperative to providing clients with a timely record of their earned media and to convey the value of our activity, but the job can often feel overwhelming come the 28th of the month. Unfortunately, I have yet…

The post For the Record appeared first on Porch Light - Public Relations, Media Relations, Marketing.

3 Smart Ways to Handle Negative Customer Feedback

by burkhart @ Burkhart Marketing & Advertising

Consumers today have multiple outlets to share their unhappy experiences. And once negative customer feedback is on the internet, anyone can view it. We’ve all heard the…

The post 3 Smart Ways to Handle Negative Customer Feedback appeared first on Burkhart Marketing & Advertising.

Elevated Marketing Solutions- Digital Marketing Agency

Elevated Marketing Solutions- Digital Marketing Agency


Elevated Marketing Solutions

At Elevated Marketing Solutions, we believe that digital marketing is a science. Depending on your company and your specific needs and goals, you’ll need different combinations of digital marketing solutions and channels to get the best results.

Letting Go of Old Marketing Habits

by Susan Young @ Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing – Indianapolis

With a new year in full swing, it may be time for a change in how you market your business.  Whether you are looking for new growth or would like to maximize your current efforts, it’s time to shake things up a bit. Are you stuck in the status quo? You may need to let […]

The post Letting Go of Old Marketing Habits appeared first on Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis.

Facebook Video Ads: Power Up Your Campaign

by Ryan Campbell @ Firebelly | Social Media Marketing & Management Company

Firebelly recently teamed up with another creative agency to launch a social media campaign that involved the release of several videos over a period of six weeks. Facebook video ads were an important part of the equation and I wanted to share several best practices and lessons learned so that your next Facebook video ad […]

The post Facebook Video Ads: Power Up Your Campaign appeared first on Firebelly | Social Media Marketing & Management Company.

One Audit You Shouldn’t Avoid

by Wade Danforth @ Inspire Marketing

How You Could Benefit from a Marketing Audit It’s tax season and the last thing any business is looking for is an audit from the IRS.  IRS audits can be […]

The post One Audit You Shouldn’t Avoid appeared first on Inspire Marketing.

Top Nine Reasons Why You Should Take The Next Indianapolis Google Analytics Class

by Elevated @ Elevated Marketing Solutions

Top Nine Reasons Why You Should Take The Next Indianapolis Google Analytics Class At The Speak Easy I know what you’re thinking why 9? I mean you couldn’t come up with 10, sure we could have come up with 23.5 reasons, I know another weird number but we

The post Top Nine Reasons Why You Should Take The Next Indianapolis Google Analytics Class appeared first on Elevated Marketing Solutions.

The importance of reporting in agile marketing

by Felicia Savage @ TechPoint

This is the second post in a series from PERQ about agile marketing. View the first post about how PERQ started using agile marketing here. As my department’s scrum master, I’m responsible for corralling everyone together for bi-weekly sprint planning, retrospectives and daily standup. I’m also responsible for generating summaries and reports for a good

The post The importance of reporting in agile marketing appeared first on TechPoint.

Jobs in Tech Report: Q3 2017 jobs announcements in Indiana tech companies

by Sara Croft @ TechPoint

Last month, Glassdoor ranked Indianapolis one of the 25 best cities for jobs in 2017, and CIO magazine says Indy is one of 13 best-value cities for hiring tech talent. Those are great rankings to see if you are an entrepreneur planning your next venture or for CEOs looking to expand their footprint. Below is a list

The post Jobs in Tech Report: Q3 2017 jobs announcements in Indiana tech companies appeared first on TechPoint.

Press Release: Car Buyers Prefer Texting Over Phone Calls for Dealer Communication

by Russ Chandler @ PERQ

Based on the behavior of thousands of consumers on dealership websites, PERQ’s Car Buyer Insights Report upends preconceived assumptions, including finding that the majority are NOT in the BUY PHASE and that PHONE CALLS are their LEAST DESIRED method of contact.   Indianapolis, IN – October 9, 2017 – New data from thousands of consumer profiles 

Continue Reading →

The post Press Release: Car Buyers Prefer Texting Over Phone Calls for Dealer Communication appeared first on PERQ.

Measuring Marketing Return

by Wade Danforth @ Inspire Marketing

Do you have a reliable measure of return on investment (ROI) for your marketing strategies? Evermore these days it seems as though effectiveness of the budget dollars allocated to a […]

The post Measuring Marketing Return appeared first on Inspire Marketing.

Bringing Hollywood to the Heartland

by pm_admin @ Pivot Marketing

With a shift toward more independent filmmakers and less reliance on the giant corporate film companies, the film and television industry is rapidly evolving. Pivot recently spoke with one of Indy’s newest film enthusiasts—Indianapolis Film Commissioner Teresa Sabatine—for her thoughts…

5 Ways Pinterest can help Organize your Business

by Kathleen Kimball @ Porch Light – Public Relations, Media Relations, Marketing

Pinterest is a tool no bride-to-be can live without, but what about your business? The beauty of Pinterest is simple: Users can arrange ideas and inspiration in an organized manner, then easily see all their ideas in a way that is visually appealing and easy to compare.  In short, Pinterest helps streamline the transition from…

The post 5 Ways Pinterest can help Organize your Business appeared first on Porch Light - Public Relations, Media Relations, Marketing.

First Things First: Marketing Questions to Consider

by Wade Danforth @ Inspire Marketing

Many times when we begin to work on a website project, we stumble upon an unexpected issue.  We find there are some marketing questions that need to be answered to […]

The post First Things First: Marketing Questions to Consider appeared first on Inspire Marketing.

Mortenson Kim - Marketing & Advertising

Mortenson Kim - Marketing & Advertising


Mortenson Kim

Mortenson Safar Kim is a full-service marketing & advertising agency with offices in Milwaukee and Indianapolis. We are relentless in our mission to gain...

5 Steps to a Successful Journey Builder Implementation

by Mike Chaplin @ Balance Marketing

If you’ve searched for marketing automation, it’s likely that you’re using it, or you know that marketing automation is what you need to take your marketing strategy to the next level.

The biggest hurdle is often getting started.

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Porch Light - Public Relations, Media Relations, Marketing

Porch Light is a boutique Indianapolis public relations, media relations & marketing firm founded by three women with a passion to create dynamic promotions

How To Spread Your Ideas

by Scott Blanton @ Iconic Digital Marketing Agency

The post How To Spread Your Ideas appeared first on Iconic Digital Marketing Agency.

The Beat, the Board, and Creativity…for Percussion Arts

by cwright @ Beltrame Leffler

Pretty cool that right here in Indianapolis, we are the home of the Percussion Arts Society and their Rhythm! Discovery Center. […]

Synergy Partners with Medical Practice to Drive 100+ New Patient Visits a Month

by Amy Zucker @ Synergy Marketing Group St. Louis Indianapolis Dallas

Healthcare Marketing Program Results Check out the results of a comprehensive healthcare marketing program that includes: brand management, advertising, public relations, social media, digital marketing, email marketing, blogging, reputation management, physician relations and patient relations. Synergy has served as the outsourced marketing department for the Center for Pain Management since 2007. Through our partnership we...
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Millennial Marketing: What You Need to Know

by Theresa Goodwin @ Indianapolis Strategic Branding and Marketing Agency | Website Design

A millennial is anyone born between 1977 and 2000. They make up a quarter of the population of the United States and command over 20% of consumer discretionary purchases, which means over $1 trillion in buying power. These numbers alone show why millennial marketing is such a big deal, and why you need to understand […]

The post Millennial Marketing: What You Need to Know appeared first on Indianapolis Strategic Branding and Marketing Agency | Website Design.

Productivity 2018 – New Business Tools for the New Year

by Roundpeg @ Roundpeg | Indianapolis | Web Design | Social Media | Marketing

Earlier this week I shared some tips on evaluating your existing marketing toolkit. If you haven’t read that post, you might want to go back and read that one before you continue.  Then once you have finished evaluating your existing marketing and productivity tools it will be time to look at what you might want […]

Is It Important that Your Website is Mobile Responsive?

by Brad Murray @ Inspire Marketing

A mobile responsive website is one that is designed in such a way that it renders well on both mobile devices (such as tablets or smart phones) and traditional computers […]

The post Is It Important that Your Website is Mobile Responsive? appeared first on Inspire Marketing.

4 Excellent Reasons It’s Time for A Website Redesign

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles Your website is one of your most important marketing tools. Are you taking full advantage of your websites marketing capabilities and getting the results you want or could be getting? A website redesign doesn’t mean completely redoing your branding or messaging. It is an opportunity [...]

The post 4 Excellent Reasons It’s Time for A Website Redesign appeared first on Exceedion.

How some of our favorite apps got started {INFOGRAPHICS}

by Kathleen Kimball @ Porch Light – Public Relations, Media Relations, Marketing

I’ll admit it, I rarely take time to bask in the glow of our professional accomplishments (good thing Myranda took the time to highlight our work in 2015 ).  I am typically too consumed with looking ahead. Consequently, when striving for bigger and better, sometimes I look at others and get discouraged that things aren’t…

The post How some of our favorite apps got started {INFOGRAPHICS} appeared first on Porch Light - Public Relations, Media Relations, Marketing.

Our Story

by Wade Danforth @ Inspire Marketing

When I meet with clients or potential clients, I talk to them about the importance of telling their story. People usually like to hear a story – the trials, the […]

The post Our Story appeared first on Inspire Marketing.

What is SVG and Why Should You Use it On Your Website?

by Mark Walker @ Punch Bug Marketing

Images. They’re so important to any website or blog, and yet they can be finicky to use, especially nowadays, when ...

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The post What is SVG and Why Should You Use it On Your Website? appeared first on Punch Bug Marketing.

4 Things You Should Know About Klaviyo

by Aubrey Aynes @ Springboard Marketing

It’s no secret that we love Klaviyo. It’s one of the most powerful ecommerce email marketing tools available. We use it when marketing ecommerce stores and think all ecommerce stores should be using it. When used right, it can have a large impact on conversion rates, average order values, customer retention, and more. Below are […]

The post 4 Things You Should Know About Klaviyo appeared first on Springboard Marketing.

LinkedIn Sucks

by Lydia Thurston @ Roundpeg | Indianapolis | Web Design | Social Media | Marketing

The Roundpeg Team has dubbed the 2nd full week of every month a “theme” week. That’s why last month you saw so much about Holiday Marketing. This month, we opted for a week dedicated to LinkedIn and why we all #LoveLinkedIn. Moreover, we decided to write specifically for the Business to Business market and explain […]

The Best Time To Post On Instagram In 2017

by Chad Richards @ Firebelly | Social Media Marketing & Management Company

“What’s the best time to post on Instagram?” We hear this question a lot and the answer may disappoint you. Below are my findings from several recent studies on the subject. The best time to post on Instagram • 2am and 5pm, Mondays (Source) • 8am-9am and 5pm, Mondays and Thursdays (Source) • 11am-1pm and […]

The post The Best Time To Post On Instagram In 2017 appeared first on Firebelly | Social Media Marketing & Management Company.

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

by Susan Young @ Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing – Indianapolis

When I’m not marketing for my small business clients, one of my guilty pleasures is watching television, including ABC’s reality shows The Bachelor and The Bachelorette. What I have noticed since watching several seasons of the show is that some contestants are better than others at playing this reality dating game. Some of them are not very […]

The post Marketing Tips from The Bachelor: How to Woo your Prospects into Customers appeared first on Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis.

Indianapolis Internet Marketing & SEO SteerPoint Marketing

Indianapolis Internet Marketing & SEO SteerPoint Marketing


Steerpoint Marketing

SteerPoint Marketing is an Indianapolis Internet Marketing Firm specializing in Digital Media, Inbound Marketing, SEO, SEM, PPC and Social Media

How To Use Instagram Stories For Business

by Christy Walker @ Punch Bug Marketing

Instagram Stories was launched last summer, and it quickly rivaled Snapchat as a short-term storytelling tool. If you use Instagram, ...

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The post How To Use Instagram Stories For Business appeared first on Punch Bug Marketing.

Is Email Marketing Dead?

by neilrichmund @ NeilRichmund.com

You may have read that email marketing is dying. Guess what – it’s not true. According to Email Marketing Is Not Dead, there are many stats that prove their point. They collect stats about email marketing and they’re quite interesting. Let’s take a look at a few. Why Email Marketing is Not Dead! People Prefer […]

The post Is Email Marketing Dead? appeared first on NeilRichmund.com.

Best Influencer Marketing Tools For ID, Outreach & Reporting

by Taylor Carlier @ Firebelly | Social Media Marketing & Management Company

Find, communicate with, and track the right influencers for your brand with the right influencer marketing tools. I’ve done the dirty work for you by using these influencer marketing tools, sitting through demos about them and seeing all of the good, bad and ugly that they can do for your influencer process. So without further […]

The post Best Influencer Marketing Tools For ID, Outreach & Reporting appeared first on Firebelly | Social Media Marketing & Management Company.

New website, new work, new services…new chairs

by cwright @ Beltrame Leffler

Finally, between building brands, marketing client services and products, and looking out the window along Massachusetts Avenue, we have been […]

5 Reasons to Attend Fail Fest

by Scott Blanton @ Iconic Digital Marketing Agency

Fail Fest is next week and our team couldn’t be more excited. This event isn’t like other events. We’re going to get together with other creatives, entrepreneurs, and innovators from around central Indiana and celebrate failure. That’s right, celebrate failure. In this honest event, speakers...

The post 5 Reasons to Attend Fail Fest appeared first on Iconic Digital Marketing Agency.

Is the person you’re about to hire for your AdWords management services data driven?

by Elevated @ Elevated Marketing Solutions

If not run away fast….. okay maybe slow as we don’t want you to trip and fall.  When you get at the heart of almost all paid media marketing you have to be really good at looking at data and dissecting it into meaningful information. This means you love to stare at numbers

The post Is the person you’re about to hire for your AdWords management services data driven? appeared first on Elevated Marketing Solutions.

Timing is Everything…in Social Media

by Jessica Danforth @ Inspire Marketing

Our last few blogs have dealt with consistency and the necessity of being consistent in your social media marketing efforts.  We’ve looked at the importance of consistency in general and […]

The post Timing is Everything…in Social Media appeared first on Inspire Marketing.

myCOI loves what its customers loathe, and its fueling rapid growth

by Joshua Hall @ TechPoint

It’s possible that it’s just the nature of tech entrepreneurs to identify problems and come up with creative solutions. The Indianapolis tech community, however, seems to me to have more than it’s fair share of startups and scale-ups that have taken seemingly mundane and complex business functions, (one founder even called his company “boring”), and

The post myCOI loves what its customers loathe, and its fueling rapid growth appeared first on TechPoint.

120WaterAudit wins Indy’s first Rise of the Rest

by Sara Croft @ TechPoint

Hundreds of people representing all facets of our Indiana tech community gathered at The Union 525 on Thursday, October 12 to see the Rise of the Rest tour with AOL founder Steve Case. Of the 10 startup pitches, only one could be the winner – and that was 120WaterAudit. Megan Glover, co-founder and CEO of

The post 120WaterAudit wins Indy’s first Rise of the Rest appeared first on TechPoint.

New 'Agile Marketing + Coffee' meetup finds its footing - TechPoint

New 'Agile Marketing + Coffee' meetup finds its footing - TechPoint


TechPoint

Indy is home to dozens of meetup groups for software developers and product managers. Now, there's a meetup group for marketing pros who utilize Agile, too!

What Makes a Difference in PR in 2016

by Jennifer Chan @ Porch Light – Public Relations, Media Relations, Marketing

Resolve to Be Ready – Preparation is Half the Victory As we look ahead to 2016 and how we can help our clients gain earned media, my thoughts always come back to preparation. Behind every successful campaign is a lot of time spent brainstorming, crafting talking points and having all your bases covered! (PR) Plan…

The post What Makes a Difference in PR in 2016 appeared first on Porch Light - Public Relations, Media Relations, Marketing.

What We Found From Creating Online Quizzes

by Scott Blanton @ Iconic Digital Marketing Agency

The post What We Found From Creating Online Quizzes appeared first on Iconic Digital Marketing Agency.

Indianapolis Web Design, WordPress & Digital Marketing Firm

Indianapolis Web Design, WordPress & Digital Marketing Firm


Exceedion

Exceedion is an Indianapolis Web Design, WordPress & Digital Marketing firm delivering trusted results since 2004. Contact us today to grow your business.

Why SEO Will Never Die

by RYNO Strategic Solutions @ Ryno Strategic Solutions

While the Goonies “Never Say Die”, we say “SEO Will Never Die”… You may have heard some grumblings floating around the Internet about the death of SEO as a worthwhile Internet marketing tactic. The truth is, SEO is still alive and kicking—and will be for the foreseeable future! These grumblings come after a number of
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5 Tips for Planning A Corporate, Not-for-Profit, or Business Website Redesign

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles 5 Tips for Planning A Corporate, Not-for-Profit, or Business Website Redesign Say you’re looking to build your dream house -- it’s something you’ve wanted for a long time, and you’re excited to see the image of the perfect more come to fruition before your [...]

The post 5 Tips for Planning A Corporate, Not-for-Profit, or Business Website Redesign appeared first on Exceedion.

What is Local SEO?

by Mark Walker @ Punch Bug Marketing

Search Engine Optimization, or SEO, is a topic on most business’s agendas. But if your market is primarily local, there ...

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The post What is Local SEO? appeared first on Punch Bug Marketing.

The Best Time To Post On Pinterest In 2017

by Chad Richards @ Firebelly | Social Media Marketing & Management Company

“What’s the best time to post on Pinterest?” We hear this question a lot and the answer may disappoint some of you. Below are my findings from several recent studies on the subject. The best time to post on Pinterest • 9pm on Fridays and 2pm on Saturdays (Source) • 1am EST on Fridays (Source) […]

The post The Best Time To Post On Pinterest In 2017 appeared first on Firebelly | Social Media Marketing & Management Company.

Engagement Technology & Advertising Company | PERQ

Engagement Technology & Advertising Company | PERQ


PERQ

PERQ is a marketing technology and advertising company providing solutions that connect consumers to brands.

Email Marketing 101 for Indiana Not-for-Profits and Businesses

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles   Email Marketing 101 for Indiana Not-for-Profits and Businesses Small business owners have already spent a considerable amount of money to get their business started. Because of this, they want to be smart about how they allocate their remaining resources. And one of the [...]

The post Email Marketing 101 for Indiana Not-for-Profits and Businesses appeared first on Exceedion.

Happy Anniversary, BoldThink!

by Erika Parsons @ Indianapolis Strategic Branding and Marketing Agency | Website Design

Happy Anniversary, BoldThink!    Can you believe it; it’s been seven years! It’s been an inspiring time of working collaboratively with our clients as we discover and develop their brands and stories. We’ve been shaking things up in Indy while creating a ground-up process focusing on building bold brands and staying true to our Core Values.   We are […]

The post Happy Anniversary, BoldThink! appeared first on Indianapolis Strategic Branding and Marketing Agency | Website Design.

Social Media – Should you DIY?

by Susan Young @ Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing – Indianapolis

My husband, Jason is an avid do-it-yourselfer (DIYer). If he can figure out how to fix it or build it online, or by reading a book, he’ll do it. I, on the other hand, can think of many things that are better left to the professionals (e.g. fixing a major plumbing issue, upgrading a technology […]

The post Social Media – Should you DIY? appeared first on Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis.

Quality Steel Treating Partners with Synergy Marketing to Capture Market Demand

by Amy Zucker @ Synergy Marketing Group St. Louis Indianapolis Dallas

Quality Steel Treating selected Synergy Marketing Group to update its brand image, establish credibility among buyers, expand market exposure and drive qualified sales leads. Quality Steel Treating in Indiana is an industrial heat treating contractor that has been treating metal equipment, components and parts for the aerospace, medical device, power generation and automotive sectors since...
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Mobile Marketing Techniques for Furniture Stores

by Audrey Moistner @ PERQ

You’ve taken all of the steps necessary to improve your furniture store’s online experience and  generate more leads for your furniture sales team. As the influx of online leads continues, many furniture retailers now find themselves asking: “How can I take all of these online inquiries and convert them into a sale? The answer: mobile 

Continue Reading →

The post Mobile Marketing Techniques for Furniture Stores appeared first on PERQ.

Shake it off: How to keep journalists from hating you

by Jennifer Chan @ Porch Light – Public Relations, Media Relations, Marketing

Have you ever Googled “why journalists hate PR people?” It’s not pretty. The comments can be brutal and make you seriously question your chosen profession. That said, when you actually read what peeves journalists about people in PR, I get why most of them would be annoyed. That said, the simplest and best piece of…

The post Shake it off: How to keep journalists from hating you appeared first on Porch Light - Public Relations, Media Relations, Marketing.

Your business’ problem isn’t its website, SEO, or social media strategy. It’s a clarity issue.

by jacob @ Hatchet Marketing

All of Hatchet’s partnerships begin with a kickoff meeting. We use this meeting to poke holes in the new partner’s existing sales and marketing processes. This helps us locate the root problem that marketing needs to solve. It’s standard, and it’s indispensable. However, business owners often feel responsible for limited growth and hide the real

The post Your business’ problem isn’t its website, SEO, or social media strategy. It’s a clarity issue. appeared first on Hatchet Marketing.

The Catalyst: Chief Marketing Strategist

by Amy Zucker @ Synergy Marketing Group St. Louis Indianapolis Dallas

Since forming Synergy Marketing Group, Inc. in 2002, Amy Zucker continues to expand the agency’s service offerings and areas of vertical industry expertise. Today, Synergy is one of the most respected strategic B2B marketing firms for many technical, industrial, healthcare and scientific sectors. As the Catalyst behind the agency’s momentum and success, Amy leverages her...
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Your content matters. That’s why you shouldn’t write it.

by jacob @ Hatchet Marketing

We begin with a portrait of Francis, a copywriter. He doesn’t wear pants to work. No, those are trousers. There’s a full inch of exposed sock above his worn oxfords. That’s the difference. Francis doesn’t talk much. He chews gum instead. If he does amble into a conversation, he spouts apothegms and wild anecdotes. He

The post Your content matters. That’s why you shouldn’t write it. appeared first on Hatchet Marketing.

Full Circle Indianapolis Event Branding

by cwright @ Beltrame Leffler

Really, full circle. Years ago, our good friend Crystal Grave came to us with an event planning online concept that […]

Integrity EDM Hires Synergy Marketing to Reach + Establish Credibility Among Global Buyers

by Amy Zucker @ Synergy Marketing Group St. Louis Indianapolis Dallas

Integrity EDM selected Synergy Marketing Group to update its brand image, establish credibility among buyers, increase awareness in the market and drive qualified sales leads. Integrity EDM is an industrial contractor specializing in electrical discharge machining (EDM) on a wide variety of metal equipment, from the largest land-based gas turbine components to the smallest aircraft...
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Why does Google Rank My Competition Higher?

by Scott Blanton @ Iconic Digital Marketing Agency

The post Why does Google Rank My Competition Higher? appeared first on Iconic Digital Marketing Agency.

[Press Release] Muhammad Yasin Named PERQ’s VP of Marketing

by Felicia Savage @ PERQ

Muhammad Yasin Named PERQ’s VP of Marketing Award-winning, Indianapolis-based technology firm promotes Yasin after four successful years as Director of Marketing & Demand Generation.   Indianapolis, IN – September 21, 2017 – PERQ , experts in online consumer engagement and behavior, today announced the promotion of Muhammad Yasin to Vice President, Marketing. Yasin joined PERQ as Director 

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The post [Press Release] Muhammad Yasin Named PERQ’s VP of Marketing appeared first on PERQ.

3 Things Indiana Corporations, Not-for-Profits, and Businesses Should Consider When Choosing A Web Design Company

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles   3 Things Indiana Corporations, Not-for-Profits, and Businesses Should Consider When Choosing A Web Design Company You're a business owner in Indianapolis who's looking to update their online presence. You Google web design companies in your area, making sure to support other local business [...]

The post 3 Things Indiana Corporations, Not-for-Profits, and Businesses Should Consider When Choosing A Web Design Company appeared first on Exceedion.

How to Engage Customers in A Snapchat World

by Scott Blanton @ Iconic Digital Marketing Agency

The post How to Engage Customers in A Snapchat World appeared first on Iconic Digital Marketing Agency.

10 Things I Know To Be True After 10 Years As A Social Media Manager

by Chad Richards @ Firebelly | Social Media Marketing & Management Company

I’d like to think I’ve learned a few things in my years here at Firebelly as a social media manager. Here are 10 things I know to be true. My family and friends still don’t understand what I do. After 10 years they still think I “play on Facebook all day.” I used to ramble […]

The post 10 Things I Know To Be True After 10 Years As A Social Media Manager appeared first on Firebelly | Social Media Marketing & Management Company.

Ecommerce Marketing: 5 Alternate Ways to Generate Revenue from Blog Content

by Jessica Kegerreis @ Springboard Marketing

How many times have you written and published a really interesting and engaging blog post, only to forget about it and never read or use it again? Creating blog content is often at the heart of an ecommerce marketing SEO strategy, however, that content strategy oftentimes begins and ends once the article is published. The […]

The post Ecommerce Marketing: 5 Alternate Ways to Generate Revenue from Blog Content appeared first on Springboard Marketing.

The Connection Between Website Coding and SEO

by Jessica Danforth @ Inspire Marketing

What do you know about computer coding?  Can you “speak” any programming languages?  You shouldn’t feel bad if you don’t know much about computer code, any more than you should […]

The post The Connection Between Website Coding and SEO appeared first on Inspire Marketing.

Email Marketing 101 for Indiana Not-for-Profits and Businesses

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles   Email Marketing 101 for Indiana Not-for-Profits and Businesses Small business owners have already spent a considerable amount of money to get their business started. Because of this, they want to be smart about how they allocate their remaining resources. And one of the [...]

The post Email Marketing 101 for Indiana Not-for-Profits and Businesses appeared first on Exceedion.

My New Social Media Marketing Tool Faves Of 2017

by Chad Richards @ Firebelly | Social Media Marketing & Management Company

I’ve used a lot of different social media marketing tools in my 10 years as a social media manager. My all-time favorite tool for publishing, community management and reporting is Sprout Social, but here are five new-to-me tools that I’ve come to love this year. I think you’ll like them too. AdEspresso AdEspresso‘s Auto Optimization […]

The post My New Social Media Marketing Tool Faves Of 2017 appeared first on Firebelly | Social Media Marketing & Management Company.

How To Create Landing Pages That Convert

by Mark Walker @ Punch Bug Marketing

Every marketing effort deserves a killer landing page, but many business owners aren’t sure exactly what that is. To simplify ...

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The post How To Create Landing Pages That Convert appeared first on Punch Bug Marketing.

Tips to stay out of the spam folder

by Christy Walker @ Punch Bug Marketing

Emails continue to be an important marketing tool for most businesses. 80% of retailers say that email is their most ...

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The post Tips to stay out of the spam folder appeared first on Punch Bug Marketing.

eCommerce Marketing – Where Do I Start?!?!

by Chad Myers @ Springboard Marketing

“What is eCommerce Marketing and what is the most effective way to grow my business?” This is the number one question our eCommerce marketing agency receives from etailers who are looking to grow from 7 figures to 8 figures in annual revenue. Many etailers start their business because they are highly effective at one (or […]

The post eCommerce Marketing – Where Do I Start?!?! appeared first on Springboard Marketing.

Critical Elements To Include On Your Homepage

by Christy Walker @ Punch Bug Marketing

The homepage of your website represents the first time potential customers move past search engine listings and enter your world. ...

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The post Critical Elements To Include On Your Homepage appeared first on Punch Bug Marketing.

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

by Susan Young @ Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing – Indianapolis

As a small business, trade show marketing is probably something on your marketing tactic list. Your company purchases booth graphics, prints a few brochures, and send a few salespeople to work the floor and gather as many leads as possible. But have you really thought about how you could make exhibiting at trade shows more successful […]

The post Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar appeared first on Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis.

Surpass the competition by keeping an eye on digital trends

by Bohlsen Group @ Bohlsen Group

Working in online media guarantees frequent change that can leave a digital marketer’s head spinning. Sometimes these alterations may be trivial, but an entire interface can change in the blink of an eye.

With just a couple of months behind us in 2017, what have we learned about where we are headed?

Three points are paving the way for a new model of online media. Buckle up, because as you know, we might change directions at any moment.

It’s still pay to play

Were you affected by Facebook’s startling announcement that their reach and impression rates were inflated?

If you run organic content on a Facebook page, you’re keenly aware of the insights involved in each particular post. Facebook’s ever-changing algorithm makes it so social media managers have to stay up-to-date with everything digital, as a minor change in how Facebook delivers content can have a major impact on who sees your brand’s organic posts.

In 2017, solely sharing organic content won’t help your brand stand out amongst countless other online noise, selfies, and puppy videos. An integrated approach that combines organic social media outreach with a targeted paid strategy is now required.

If you’ve never opened your checkbook to boost a post or create an ad, you’ll want to transition to a strategy that includes paid content. Implementing a paid strategy can guarantee views or engagement to a targeted demographic, so be sure to set aside a budget to ensure that the right audience is seeing your brand on a consistent basis.

Boost your online personality by 100%

Lacking engagement rates? Sorry. But your content might be boring.

Emojis, gifs, memes, and photos are all important. Understand your brand, but know that even high-tier professional companies need to improve their voice to succeed and stand out.

If you’re simply saying, “Look at us!” you are going to very quickly be swept aside. Your audience wants engagement. By giving it to them, you can help boost brand loyalty and keep your fans coming back over and over again.

Wendy’s recently made headlines with cheeky responses and a level of sass that takes effort and walks a fine line. But they did great and improved their reach and engagement. This level of authenticity from a brand on social media is rare, as many rely on playing it safe rather than ruffling feathers. By injecting personality into their social media feed, Wendy’s was able to cut through the noise of social media and stand out as an example of stellar customer engagement.

The future isn’t exactly human

Who exactly is that person with the random profile picture commenting strange messages on your post? Well… he might not be real. While once clunky and obvious, these robot accounts are now easily and quietly blending in with the online populace.

While it’s true that these bots did aid in the spread of “fake news” across the internet, when used responsibility they can have a great – and positive – impact. Helpful Twitter bots do exist. We’ve seen bots tackle serious issues such as informing audiences in the wake of natural disasters. And we’ve seen others designed to spread joy, such as providing daily life hacks or generating art and poetry for random users.

While the job of a social media manager is secure for now, one of their roles in the future may be the creation and monitoring of AI to answer inquiries and common FAQs. As we move further into a digital world, we’ll have to continue to come up with the best ways to integrate a brand’s messaging with technology.

At Bohlsen Group, we work to integrate organic messaging, paid social strategy, real-time responses and collaboration with traditional PR efforts. Each component is important and success is tied to their synchronicity. We constantly update lists of media contacts, social influencers, and community partners to ensure increasing reach and strong networking connections. Top-tier media placements are identified in advance so we can identify strategies that will maximize the shelf life and visibility of our earned media. And we build strategic plans and marketing campaigns in a way that allows us to unite all of our tactics under a single, consistent message.


Learn more about our work and approach to unify our marketing efforts:

The post Surpass the competition by keeping an eye on digital trends appeared first on Bohlsen Group.

Importance of PR for Nonprofit Organizations

by Lilly Iffert @ Porch Light – Public Relations, Media Relations, Marketing

Although I was born and raised in Indianapolis, I had never really known much about the nonprofit community here. I was unaware of the impact these organizations have on our entire community. It wasn’t until the summer of 2015 when I started working for a local nonprofit, National Junior Tennis & Learning (NJTL,) that I…

The post Importance of PR for Nonprofit Organizations appeared first on Porch Light - Public Relations, Media Relations, Marketing.

3 Things Indiana Corporations, Not-for-Profits, and Businesses Should Consider When Choosing A Web Design Company

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles   3 Things Indiana Corporations, Not-for-Profits, and Businesses Should Consider When Choosing A Web Design Company You're a business owner in Indianapolis who's looking to update their online presence. You Google web design companies in your area, making sure to support other local business [...]

The post 3 Things Indiana Corporations, Not-for-Profits, and Businesses Should Consider When Choosing A Web Design Company appeared first on Exceedion.

The Rainmaker: Chief Business Strategist

by Marc Zucker @ Synergy Marketing Group St. Louis Indianapolis Dallas

Marc Zucker is a charismatic sales, business and strategic marketing expert who is passionate about working with business leaders and helping them define and leverage their organization’s competitive niche in the marketplace to aggressively drive qualified sales leads, capture new revenue opportunity and increase market share. As one of Synergy’s co-founding principals, he has been...
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Making the Most of Your Meetings with A Marketing Agency

by Scott Blanton @ Iconic Digital Marketing Agency

The post Making the Most of Your Meetings with A Marketing Agency appeared first on Iconic Digital Marketing Agency.

One question that can change the way you do business

by Simon Andrews @ Hatchet Marketing

Stagnation is a momentum sucker. As a business owner, if you aren’t thinking about what’s next for your business you become vulnerable. But “What’s next?” can’t just be a question that you ask; it has to become a mentality for your whole company.

The post One question that can change the way you do business appeared first on Hatchet Marketing.

Intern Spotlight: Bridget

by burkhart @ Burkhart Marketing & Advertising

It’s fall and you know what that means… We’ve got a new intern! We’re stoked to work with Bridget this semester and couldn’t wait to sit down…

The post Intern Spotlight: Bridget appeared first on Burkhart Marketing & Advertising.

4 Excellent Reasons It’s Time for A Website Redesign

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles Your website is one of your most important marketing tools. Are you taking full advantage of your websites marketing capabilities and getting the results you want or could be getting? A website redesign doesn’t mean completely redoing your branding or messaging. It is an opportunity [...]

The post 4 Excellent Reasons It’s Time for A Website Redesign appeared first on Exceedion.

Burkhart Team Spotlight: Leslie Kavanaugh

by burkhart @ Burkhart Marketing & Advertising

When you hear “advertising,” you probably think TV commercials, magazine ads and billboards. With so much emphasis on the media side of marketing and advertising, it’s a…

The post Burkhart Team Spotlight: Leslie Kavanaugh appeared first on Burkhart Marketing & Advertising.

Integrate LinkedIn With Your Website Today

by Peter @ Roundpeg | Indianapolis | Web Design | Social Media | Marketing

LinkedIn’s impact on business networking and development is huge. 500 million users, 3 million that share something every week. 100,000 LinkedIn articles published weekly. But we know your website is important too.  In fact, if you’re committed to inbound marketing, you know the power of blogging. Did you know you can also blog on LinkedIn […]

12 Marketing Tips for a Successful Year

by Susan Young @ Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing – Indianapolis

For those companies without the luxury of a large sales and marketing department, I thought I would gift you with 12 ideas (one for each month of the year) on how to positively impact your marketing results in the coming year. Refresh your Brand: Is your current company brand up to par? Consider revising or […]

The post 12 Marketing Tips for a Successful Year appeared first on Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis.

What Are Brand Guidelines?

by Scott Blanton @ Iconic Digital Marketing Agency

The post What Are Brand Guidelines? appeared first on Iconic Digital Marketing Agency.

Justifying your Content Marketing Expense

by Susan Young @ Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing – Indianapolis

Content marketing sure is a popular buzzword these days. For those of you who are unsure of the benefits of content marketing, it’s essentially the creation and distribution of valuable, relevant content in order to drive an action (click to website, call, etc.). We hear reports of companies increasing their spend in this area, and how […]

The post Justifying your Content Marketing Expense appeared first on Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis.

Frarendi Selects Synergy Marketing to Build Awareness in the Global Marketplace

by Amy Zucker @ Synergy Marketing Group St. Louis Indianapolis Dallas

Frarendi retained Synergy Marketing Group to update its brand image, establish credibility among buyers, increase global awareness and generate a steady stream of qualified sales leads. Frarendi is a combustion hardware parts supplier to land-based gas turbine manufacturers, military and government agencies and utility companies. The Industrial Marketing Firm’s Approach to Capture Global Market Share...
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Ryno Strategic Solutions Proud Winner of Google Engage All-Stars Competition

by RYNO Strategic Solutions @ Ryno Strategic Solutions

We don’t mean to brag…                   But we’re pretty awesome here at Ryno Strategic Solutions. Last week we were honored to learn that we are one of a select few winners of the Google Engage All-Stars competition! Why were we given this honor? As a member of
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Ecommerce Marketing Agency | Springboard Marketing

Ecommerce Marketing Agency | Springboard Marketing


Springboard Marketing

Springboard Marketing is an Indianapolis based ecommerce marketing agency focused on acquiring, converting and retaining customers for online retail stores.

Home - Fat Atom

Home - Fat Atom


Fat Atom

Fat Atom is an full-service marketing agency providing traditional, digital and inbound methods to clients with focus on a branding or rebranding strategy.

Iconic Digital Marketing | Indianapolis Marketing | Indianapolis Web Design

Iconic Digital Marketing | Indianapolis Marketing | Indianapolis Web Design


Iconic Digital Marketing Agency

Iconic Digital Marketing, your best choice for Indianapolis web design, branding, strategy consulting, will not rest until you are insanely satisfied.

Digital marketing targets Indianapolis-area tourists

Digital marketing targets Indianapolis-area tourists


South Bend Tribune

South Bend-Mishawaka officials hope to capitalize on improved U.S. 31

Marketing Project Manager – Atlanta, GA

by Mark Miller @

MarketPro is seeking a Marketing Project Manager in Atlanta, GA who will be responsible for leading business efforts for tactical and strategic projects for the enhancement of Client’s website, mobile, digital and self-service products. In this marketing staffing role, you will develop subject-matter expertise as a product owner and create business requirements for new product […]

Digital Marketing Strategies For your Website

by Devon Adomatis @ NEXTFLY

Have you ever been on Facebook and seen a product or service that has peaked your interest? Has there been a time where you were scrolling through a news article and notice an item or company that you had looked at previously? These are all examples of Digital Marketing through Google and Facebook. Right now […]

The post Digital Marketing Strategies For your Website appeared first on NEXTFLY.

Whatcha Reading? Top Recommended Business Books of 2017

by Theresa Goodwin @ Indianapolis Strategic Branding and Marketing Agency | Website Design

Summer is here and thus starts the official season for summer vacations for those of us who’ve waited all year to unplug and step away from the office with family and friends. I don’t know about you, but for me, one of life’s greatest pleasures is opening up a book for the first time and […]

The post Whatcha Reading? Top Recommended Business Books of 2017 appeared first on Indianapolis Strategic Branding and Marketing Agency | Website Design.

Cleverness, Confidence and Cannabis

by Shannon Samson @ Porch Light – Public Relations, Media Relations, Marketing

    Three things impressed me last week: a clever idea, a client’s confidence and because it was 4/20 on one of those days, I will add cannabis to the list. Also, because any talk of marijuana gets people’s attention. Let’s start with cleverness. Just when I thought I’d heard all the good ideas, my…

The post Cleverness, Confidence and Cannabis appeared first on Porch Light - Public Relations, Media Relations, Marketing.

The Sibling Rivalry between Sales and Marketing

by Brandon Evans @ Indianapolis Strategic Branding and Marketing Agency | Website Design

Working at a marketing agency in both creative and sales at the same time has made me realize a thing or two.   Sales teams don’t like marketing teams, in fact, most of the time they operate on the other side of a pendulum swing in the professional world.   It can be a constant […]

The post The Sibling Rivalry between Sales and Marketing appeared first on Indianapolis Strategic Branding and Marketing Agency | Website Design.

4 Powerful eCommerce Skills That Can Open Up Career Growth Opportunities

by Mark Miller @

In 2017, eCommerce sales are expected to grow to a staggering $2.290 trillion. Yes, trillion, with a T. eCommerce transactions will account for about 10% of retail sales worldwide this year, and you can assume those figures will only continue to rise. eCommerce is the future of revenue growth for many businesses. Marketing and digital professionals […]

Indy’s so called tech boom doesn’t matter.

by jacob @ Hatchet Marketing

Indianapolis is pharmaceuticals and sinus-cleansing shrimp cocktail. Brick kissing, milk chugging, and Vonnegut’s sardonic verse. The blue fog of industry and blue-collar politics. It’s basketball courtesy of the state’s countryside and football courtesy of Baltimore. One thing Indy hasn’t historically been: a tech hub. Earlier this year, Indianapolis welcomed Salesforce to its skyline. Following the

The post Indy’s so called tech boom doesn’t matter. appeared first on Hatchet Marketing.

When Word of Mouth Marketing Isn’t Enough

by Susan Young @ Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing – Indianapolis

Over the years, I’ve heard countless small business owners utter the phrase, “We get most of our business from referrals.” or “We don’t do any advertising…our customers come to us.” As a marketing and advertising consultant, businesses who rely on referral marketing alone make me cringe a little (okay, a lot).   I understand the logic […]

The post When Word of Mouth Marketing Isn’t Enough appeared first on Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis.

Content Marketing: The 5 Elements Your Brand Needs

by Scott Blanton @ Iconic Digital Marketing Agency

The post Content Marketing: The 5 Elements Your Brand Needs appeared first on Iconic Digital Marketing Agency.

Trade shows can suck, so make sure they are worth your time.

Trade shows can suck, so make sure they are worth your time.

by Brandon Evans @ Indianapolis Strategic Branding and Marketing Agency | Website Design

When our friends at Crane Builders came to us wanting to know if we could help them get ready for the Indianapolis Home Show, we jumped at the chance. Before we could dive in, one of the first things that we needed to know were the issues and challenges that come with having a booth at […]

The post Trade shows can suck, so make sure they are worth your time. appeared first on Indianapolis Strategic Branding and Marketing Agency | Website Design.

How to Respond to Negative Reviews

by Christy Walker @ Punch Bug Marketing

Just as social media extends your business’s reach, it also extends the reach of your customers. This can be stressful ...

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The post How to Respond to Negative Reviews appeared first on Punch Bug Marketing.

Marketing and Communications Manager- Boston, MA

by Jada Brice @

MarketPro is seeking a Marketing & Communications Manager in Boston, MA who will serve as the primary manager for promotion and promotion needs for our Client. This marketing staffing position reports directly to the Vice President and will oversee the planning and execution of successful marketing campaigns. Our Client is looking for someone who is […]

Three Near-Fatal Branding Mistakes for Small Business

by Wade Danforth @ Inspire Marketing

During my 19 years working in marketing I have seen numerous companies make a variety of branding mistakes. Those mistakes usually fall into three main categories which I’ve outlined below. […]

The post Three Near-Fatal Branding Mistakes for Small Business appeared first on Inspire Marketing.

What It Means To Be A Marketing Agency In Indianapolis

by Brandon Evans @ Indianapolis Strategic Branding and Marketing Agency | Website Design

Every client offers another way for us as a marketing agency to help make Indianapolis fulfill its potential to be the best city in the country. Our clients come from many different industries. But they all have similar qualities in common, not only are they passionate about their businesses and organizations, but they are passionate […]

The post What It Means To Be A Marketing Agency In Indianapolis appeared first on Indianapolis Strategic Branding and Marketing Agency | Website Design.

Blogging 101 for Indiana Not-for-Profits and Businesses

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles   Blogging 101 for Indiana Not-for-Profits and Businesses Your small business blog is a valuable marketing tool that will help you position your product and build an online audience that is engaged with your brand. It will provide your small business with a voice [...]

The post Blogging 101 for Indiana Not-for-Profits and Businesses appeared first on Exceedion.

Center for Pain Management Partners with Synergy Marketing to Boost Patient Volumes

by Amy Zucker @ Synergy Marketing Group St. Louis Indianapolis Dallas

Synergy Marketing Group has served as the outsourced marketing department for Center for Pain Management since 2007. Through the years, Synergy has helped the medical group increase market awareness, manage its reputation, grow its patient base, recruit clinicians, build relationships with referring physicians and expand into new markets. The Agency’s Approach to Healthcare Marketing As...
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Building the Ultimate Content Library

by burkhart @ Burkhart Marketing & Advertising

Your marketing team may be producing great content, but that doesn’t matter if it isn’t being shared or utilized by your sales team. A recent study by…

The post Building the Ultimate Content Library appeared first on Burkhart Marketing & Advertising.

Data Driven Marketing

by Simon Andrews @ Hatchet Marketing

“If you don't understand how to use technology in marketing, there is no point for your existence,”

said Tim Kopp, former chief marketing officer of ExactTarget and current advisor and venture partner at Hyde Park Venture Partners. He was speaking as a panelist at the Indianapolis Business Journal Power Breakfast Series for Technology.

The post Data Driven Marketing appeared first on Hatchet Marketing.

Back to School – Business Edition

by Susan Young @ Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing – Indianapolis

As children return to school this Fall, it’s time for business owners to start thinking about a fresh perspective on their companies and prepare for the upcoming new year. Here are a few ways that professionals can learn more and achieve more, taking cues from the students they once were: Ask for help when needed. […]

The post Back to School – Business Edition appeared first on Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis.

Dean McConnell Selects Synergy Marketing to Create Brand + Launch New Law Firm

by Amy Zucker @ Synergy Marketing Group St. Louis Indianapolis Dallas

Dean McConnell hired Synergy Marketing Group to design a professional brand, create a sophisticated marketing tool kit and launch the new intellectual property law firm. Synergy’s Approach to Law Firm Marketing Synergy designed a professional brand identity, created a sophisticated marketing kit and introduced the new intellectual property law firm to larger general law firms...
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Essentialism for Brands

by pm_admin @ Pivot Marketing

Feel like your brand isn’t accomplishing enough? Maybe you should try doing less with it. Or put another way: Maybe you should say “no” to some marketing tactics so you can say “yes” to the right ones. In his New…

Boutique vs Big Name: Tips for Choosing the Right Marketing Executive Search Partner

by Mark Miller @

Industry wide, executive search firms have a failure rate of around 9% for their placements. That’s an enormous risk when hiring a marketing executive, where the future growth of your organization is at stake. The key to stacking the odds in your favor? Finding the right executive search partner. This is a case where big […]

Digital Brand, Advertising, Marketing…the Real Advantages

by cwright @ Beltrame Leffler

Okay, so we all know about the “experience” of digital interaction in a consumer’s mind. It’s called the Internet or […]

How to Keep Your Local Business Thriving

by Susan Young @ Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing – Indianapolis

As a marketing consultant, I help coach small businesses how to succeed in this competitive marketplace. So I have seen the confusion business owners face when trying to determine how to raise awareness in the community for their store or their services. Whether it’s a local retail shop or business-to-business operation, they face many of […]

The post How to Keep Your Local Business Thriving appeared first on Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis.

Optimizing Your Domain Name (+ 10 Examples of What NOT to do)

by burkhart @ Burkhart Marketing & Advertising

What’s in a domain name? A lot, actually. Here’s a quick rundown to help you in optimizing your domain name, plus 10 companies that totally missed the…

The post Optimizing Your Domain Name (+ 10 Examples of What NOT to do) appeared first on Burkhart Marketing & Advertising.

NeilRichmund.com | Indianapolis Marketing Strategy | WordPress Training

NeilRichmund.com | Indianapolis Marketing Strategy | WordPress Training


NeilRichmund.com

Hi, I'm Neil! Over the years I’ve been introduced | NeilRichmund.com

We’re tired of lazy email marketing.

by jacob @ Hatchet Marketing

Marketers are humans, too. Their personal inboxes aren’t immune to an onslaught of daily, automated emails. They also spend their mornings combing through the irksome pack, deleting, unsubscribing and bemoaning the voluminous load over coffee. In our culture, this daily waste of time has become a ritual. Yet we continue to enlist in the process:

The post We’re tired of lazy email marketing. appeared first on Hatchet Marketing.

Blogging 101 for Indiana Not-for-Profits and Businesses

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles   Blogging 101 for Indiana Not-for-Profits and Businesses Your small business blog is a valuable marketing tool that will help you position your product and build an online audience that is engaged with your brand. It will provide your small business with a voice [...]

The post Blogging 101 for Indiana Not-for-Profits and Businesses appeared first on Exceedion.

MiraVista Diagnostics Laboratory Selects Synergy Marketing to Increase Exposure + Awareness Nationally

by Amy Zucker @ Synergy Marketing Group St. Louis Indianapolis Dallas

MiraVista Diagnostics Laboratory partners with Synergy Marketing Group to develop and implement a comprehensive marketing and lead generation program to create a brand platform strong enough to support multiple service lines, expand awareness among buyers, improve credibility in the industry and drive sales leads from target market sectors. MiraVista Diagnostics is a national mycology reference...
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New Work: Mapleton-Fall Creek Development Corporation

by pm_admin @ Pivot Marketing

The Mapleton-Fall Creek Development Corporation (MFCDC) ensures that Mapleton-Fall Creek and the surrounding neighborhoods have affordable housing, healthy options, quality education, safer streets, a connected community, equality for all, and economic growth. Conveniently located between Broad Ripple and downtown Indianapolis, neighborhood…

4 Benefits of Including Bing Ads in Your PPC Campaign

by burkhart @ Burkhart Marketing & Advertising

When running a pay-per-click (PPC) ad campaign, most businesses overlook Bing as an ad server. Obviously Google is considered the king of search engines, so having ads…

The post 4 Benefits of Including Bing Ads in Your PPC Campaign appeared first on Burkhart Marketing & Advertising.

Get to Know Ryno Strategic Solutions’ Darth Coder

by RYNO Strategic Solutions @ Ryno Strategic Solutions

To reach the top of your professional game in a highly competitive field, it takes intelligence, time, concentration, and a serious knee injury. At least that was the case for Ryno Strategic Solution’s Chief Technology Officer, John Thomas (or Darth Coder as he’s known around the office). A developer or coder, is the person responsible
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Easy Marketing Isn’t Enough. Go Big.

by Simon Andrews @ Hatchet Marketing

Good Marketing is hard. Easy marketing, which the majority of Indianapolis small businesses do, is doing what everyone else is doing. Looking, saying and showing up just like everyone else. It’s not hard and there are tons of examples. It’s doing the same thing every year. It’s being stagnate. Good marketing is being risky, vulnerable,

The post Easy Marketing Isn’t Enough. Go Big. appeared first on Hatchet Marketing.

Rebranding the company? 5 Strategic Rebranding Considerations

by Theresa Goodwin @ Indianapolis Strategic Branding and Marketing Agency | Website Design

For many businesses, their worst fear is having a rebranding project go by the wayside. This is why many leaders shy away from this altogether.   Why are you rebranding? The most successful rebrands often come from having a deep understanding of why a company is rebranding in the first place. A change in direction, […]

The post Rebranding the company? 5 Strategic Rebranding Considerations appeared first on Indianapolis Strategic Branding and Marketing Agency | Website Design.

5 Tips for Planning A Corporate, Not-for-Profit, or Business Website Redesign

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles 5 Tips for Planning A Corporate, Not-for-Profit, or Business Website Redesign Say you’re looking to build your dream house -- it’s something you’ve wanted for a long time, and you’re excited to see the image of the perfect more come to fruition before your [...]

The post 5 Tips for Planning A Corporate, Not-for-Profit, or Business Website Redesign appeared first on Exceedion.

Indianapolis-East Side, Branding & Beltrame Leffler…Indy Conference Center

by cwright @ Beltrame Leffler

There’s nothing better than being awarded an account that offers a world of opportunity in our own backyards. There are […]

Ryno Strategic Solutions Produces Semalt Block Plugin for WordPress Sites

by RYNO Strategic Solutions @ Ryno Strategic Solutions

For Internet marketing companies, business owners, and anyone with a website, pageviews paint an important picture of the success and failures of your online presence. Recently, a spamming bot called Semalt manipulated page views for thousands of websites – making the number of visits in Google Analytics larger even though actual people didn’t visit the
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How Marketers Should Respond When a Recruiter Asks about Their Salary History

by Mark Miller @

“So what are you currently making?” This is one of the most common, and often one of the most dreaded, questions any professional candidate is likely to hear early on in a job search or if they’re getting called by a marketing recruiting agency. It also generates a lot of confusion. We live in a society […]

Is SEO Still Important?

by tyler @ Hatchet Marketing

You may have seen the phrase “SEO is dead” floating around in recent years. With search engines moving towards sorting their SERPs by content quality rather than keywords, it’s no wonder many think that SEO is dying. They may not be altogether correct, but the phrase gets one thing right: marketers have to change the

The post Is SEO Still Important? appeared first on Hatchet Marketing.

Are you applying purposeful branding?

by Brandon Evans @ Indianapolis Strategic Branding and Marketing Agency | Website Design

Having a purpose behind your brand is not a new revelation. Long before the Supreme Court ruled that corporations can be viewed as people businesses were relying on their purpose-driven brand to gain a foothold in their industry.   If we take a trip through history, we can look at multiple points to see this […]

The post Are you applying purposeful branding? appeared first on Indianapolis Strategic Branding and Marketing Agency | Website Design.

B2B Marketing Kit

by Roundpeg @ Roundpeg | Indianapolis | Web Design | Social Media | Marketing

Getting Customers to Adopt Your Product or Service

by Wade Danforth @ Inspire Marketing

Marketing analysts have continually studied the behavior of prospects and customers in an attempt to determine the best way to get from awareness to adoption – that is, from first […]

The post Getting Customers to Adopt Your Product or Service appeared first on Inspire Marketing.

5 Reasons to Use Digital Signage in Your Professional Services Business

by burkhart @ Burkhart Marketing & Advertising

If you’ve been to the doctor’s office lately, you’ve probably noticed digital displays promoting treatments or educating patients about common health conditions. Physicians, along with other professional…

The post 5 Reasons to Use Digital Signage in Your Professional Services Business appeared first on Burkhart Marketing & Advertising.

Make connections. Gain knowledge. Demonstrate value.

Make connections. Gain knowledge. Demonstrate value.


Indy AMA

AMA Indy drives smarter marketing and better marketers in central Indiana.

That’s a wrap! 2015 in review.

by Myranda Annakin @ Porch Light – Public Relations, Media Relations, Marketing

Back in the day when I worked in television news, it was a December tradition to assign one of the news anchors the task of assembling a lengthy, year-end review story highlighting all of the biggest and most talked about stories in Indiana.  I always imagined what an overwhelming task that must have been…. trying…

The post That’s a wrap! 2015 in review. appeared first on Porch Light - Public Relations, Media Relations, Marketing.

3 Facebook Tips For Restaurants Struggling With Their Pages

by Chad Richards @ Firebelly | Social Media Marketing & Management Company

Here are three Facebook tips for restaurants struggling with their pages. You’ll grow your audience, boost engagement and improve foot traffic in no time! 1) Promote your page. You’ve got a Facebook page, but what you really want is fans—right? Surely you have many happy customers who’d love to like your page. But do they […]

The post 3 Facebook Tips For Restaurants Struggling With Their Pages appeared first on Firebelly | Social Media Marketing & Management Company.

3 Twitter Best Practices For Retail Brands In 2017

by Chad Richards @ Firebelly | Social Media Marketing & Management Company

Follow these 3 Twitter best practices for retail brands and you’ll achieve social media success and customer satisfaction in no time. Twitter Best Practices For Retail Brands 1. Be Consistent Consistency is key on Twitter and any social media platform, really. Tweet interesting content on a regular basis—not too much that you annoy people and […]

The post 3 Twitter Best Practices For Retail Brands In 2017 appeared first on Firebelly | Social Media Marketing & Management Company.

Getting Customers to Adopt Your Product or Service

by Wade Danforth @ Inspire Marketing

Marketing analysts have continually studied the behavior of prospects and customers in an attempt to determine the best way to get from awareness to adoption – that is, from first […]

The post Getting Customers to Adopt Your Product or Service appeared first on Inspire Marketing.

The #1 Reason You Need to Automate Your Marketing

by neilrichmund @ NeilRichmund.com

Learning how to automate your marketing is essential for online marketers. It’s not just a nice thing that adds to your productivity; it’s absolutely necessary and there’s one simple reason for that – It takes over routine menial tasks for you so that you can focus your time and energy on more important things. Saving […]

The post The #1 Reason You Need to Automate Your Marketing appeared first on NeilRichmund.com.

Roundpeg | Digital Agency | Web Design | Content Marketing

Roundpeg | Digital Agency | Web Design | Content Marketing


Roundpeg | Indianapolis | Web Design | Social Media | Marketing

Offering marketing strategy, web design, graphic design, inbound marketing, content development, email marketing and social media.

Building your Business with Social Media

by Susan Young @ Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing – Indianapolis

Social media marketing can boost traffic to your website, and keeps your company top-of-mind. The value in this alone can be enough to boost your business to the next level. Is your business taking advantage of the opportunities that social media offers? One of the key tips I give business owners who are unsure about […]

The post Building your Business with Social Media appeared first on Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis.

What’s a content marketing strategy? And why do I need one?

by Theresa Goodwin @ Indianapolis Strategic Branding and Marketing Agency | Website Design

“Content is king,” is a term you may have come across on more than one occasion if you’ve done even some passing research on content marketing. While this phrase may be a little eye roll-inducing, it’s not far from the truth. A good content marketing strategy is essential to your inbound marketing campaign; in fact, […]

The post What’s a content marketing strategy? And why do I need one? appeared first on Indianapolis Strategic Branding and Marketing Agency | Website Design.

Clean Cut Marketing Indianapolis, Indiana Marketing Agency

Clean Cut Marketing Indianapolis, Indiana Marketing Agency


Clean Cut Marketing

Clean Cut Marketing in Indianapolis provides small & medium businesses with a holistic strategy using Social Media, SEO, Advertising and Website Management.

What’s Changed In Website Design Since Your Last Redesign?

by Scott Blanton @ Iconic Digital Marketing Agency

The post What’s Changed In Website Design Since Your Last Redesign? appeared first on Iconic Digital Marketing Agency.

Digital Marketing & Web Design | Kicks Digital Marketing

Digital Marketing & Web Design | Kicks Digital Marketing


Kicks Digital Marketing

Kicks Digital Marketing is an Indianapolis web design and digital marketing group offering custom web design starting at $249.

Indianapolis Marketing Company | NEXTFLY

Indianapolis Marketing Company | NEXTFLY


NEXTFLY

Have you ever wondered what your website could produce if you had a strong Digital Marketing campaign that includes Search Engine Optimization (SEO) and social media advertising? How about a non-stop funnel of leads and visitors pouring in to your site, filling out your contact forms, and/or buying your products. With the appropriate strategy, and …

When Is It Appropriate To Hide, Block Or Delete On Social Media?

by Lauren Johnson @ Firebelly | Social Media Marketing & Management Company

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media? The best policy is to respond […]

The post When Is It Appropriate To Hide, Block Or Delete On Social Media? appeared first on Firebelly | Social Media Marketing & Management Company.

Why Service, Quality, and Price Don’t Matter in Sales and Marketing

by Simon Andrews @ Hatchet Marketing

Service, quality, and price don’t matter. If you’re talking about service, quality, or price in your sales and marketing as a differentiator, you are doing the opposite…you’re presenting yourself like everyone else. This trifecta of over-marketed jargon isn’t important. As a company you should have the best quality of product or service. Your price should

The post Why Service, Quality, and Price Don’t Matter in Sales and Marketing appeared first on Hatchet Marketing.

How to Market a “Boring” Industry on Social Media

by Christy Walker @ Punch Bug Marketing

Do you struggle to market your business because…well…it’s just not that exciting? Obviously, you know the worth of your offerings, ...

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The post How to Market a “Boring” Industry on Social Media appeared first on Punch Bug Marketing.

Email Marketing Automation Tactics That Really Work

by Christy Walker @ Punch Bug Marketing

Email automation. It’s the practice of composing emails ahead of time that are triggered and sent on specific dates or ...

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The post Email Marketing Automation Tactics That Really Work appeared first on Punch Bug Marketing.

National Group Sales Manager (St. Louis, MO, US, 63141)

by @ Drury Hotels - Custom Search

Successful applicants should be ready to provide input and make an impact while learning the Drury product and culture quickly, all while maintaining the industry leading service scores – a record TWELVE-IN-A-ROW J.D.Power Awards (https://druryhotels.com/about/pressreleases/JDPower2017) and recent recognition as one of the Best Midsize Employers by Forbes(https://druryhotels.com/about/pressreleases/forbes-best-employer-2017 ).

In this highly visible top management role you'll have a chance to bring our President, Chuck Drury's mission into reality - "We're different than the big franchise chains. We build, own, and operate all of our hotels. Our focus is ensuring that our guests get more for their dollar than our competitors. If we provide a consistent experience at all of our hotels, we believe we can be the first choice as a home away from home." If this sounds like you, and something you can believe in, consider Drury Hotels as your next career move. It could be your best one.

Drury Hotels, a privately owned corporation, has consistently demonstrated a record of conservative and stable growth. Drury Hotels has been a part of the hospitality industry for over 35 years, and has continually retooled its product to make it ever contemporary and responsive to guests' needs and wishes. Drury has continued to stick with the basics that helped the company grow from a small plastering business in the bootheel of Missouri to a successful, growing system of 140 hotels in 21 states. The exceptionally friendly and hardworking team members at every Drury Hotel share the same simple virtues that the brothers learned on the family farm and adapted to the road...You are our guest, you are welcome and your satisfaction is guaranteed!

Basic Function

Under general direction, promotes and sells group rooms to maximize system-wide occupancy , ADR and total revenue by developing and maintaining contact with tour and motor coach clients, third party group clients, e-booking opportunities and all other potential group markets.

Job Duties

  • Develop and maintain group accounts to promote chain-wide usage to specified markets.
  • Contact market clients through inside and outside sales calls promoting chain.
  • Handle incoming phone inquiries and follow-up calls. Assess client needs and propose solutions .
  • Respond to inquiries and prepare detailed proposals in a timely manner.
  • Generate revenue by acting as liaison between group clients and Drury Hotels. Responsible for assisting hotels in revenue maximization.
  • Utilize available tools to uncover new business and grow group share chain-wide. Maintain awareness of vertical market needs at individual hotels to maximize usage.
  • Coordinate with hotels to adhere to policies and procedures related to group events.
  • Update and maintain account information and management of clients utilizing appropr iate sales software , including proper follow-up calls, trace systems and documentation .
  • Provide monthly tracking results of segment production. Prepare monthly Sales Activity Reports.
  • Coordinate with Marketing to develop and distribute general information as it relates to client visits and promotion opportunities.
  • Attend trade shows, conventions and seminars as required. Visit group contacts in person as appropriate to grow awareness of brand and build client relationship. Represent the Company in a professional manner.
  • Work with a project from start to finish and follow through with general direction. Handle multiple tasks at once.
  • Stay abreast of changes and trends in the market and with the competition.
  • Keep appropriate personnel informed of matters of importance to Drury Hotels Company, LLC.
  • Performs other duties as required or assigned.

General Knowledge, Skill and Ability

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Requires excellent sales techniques and basic business practices. Requires ability to clearly communicate, both orally and in writing. Requires good clerical skills to include typing and composition of letters and reports. Requires ability to operate a motor vehicle when making sales calls. Fully understands and stays abreast of changes and developments in Drury Hotels Company, LLC Marketing programs and trends in markets. Requires ability to travel 25% of each month.

 

Education and Experience: Bachelor's Degree (B.A.) in business or sales I marketing is preferred. Minimum of two years of sales experience is required.

 

Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from internal customers throughout all levels of the organization. Ability to speak English clearly.

 

Computer Skills: To perform this job successfully, an individual should have knowledge of Internet software and Microsoft Office including Outlook, Word, Excel and PowerPoint.

 

Mental and Physical Requirements

Mathematical Skills: Ability to calculate figures and amounts such as discounts, proportions, percentages - basic business math skills.

 

Reasoning Ability: Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret and solve problems and deal with a variety of variables in situations where only limited standardization exists. Ability to interpret a variety of information.

 

Physical Demands: The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the team member is regularly required to sit and talk or hear. The team member is frequently required to stand, use hands to finger, handle and feel and reach with hands and arms. Must regularly lift and /or move up to 10 pounds and occasionally lift and/or move up to 50 pounds.

Working Relationships

The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is typical of an office environment.

IND Airport is more West Coast connected than ever before

by Sara Croft @ TechPoint

On Tuesday, September 26, Alaska Airlines lifted off out of the Indianapolis International Airport (IND) on its inaugural flight to San Francisco – making it the third daily, year-round nonstop flight from Indy to the Bay Area city and Silicon Valley. With recent air service announcements, this makes up the most West Coast connectivity in

The post IND Airport is more West Coast connected than ever before appeared first on TechPoint.

Sr. Digital Customer Satisfaction Analyst – Atlanta, GA

by Jada Brice @

MarketPro is seeking a Sr. Digital Customer Satisfaction Analyst in Atlanta, GA who will be responsible providing for reporting and insights from current voice of customer platforms (ForeSee and OpinionLab). In this marketing staffing role you will be responsible for the maintaining and updating of survey questions to meet the changing needs of the business. […]

Tips & Tricks: Welcome Series Playbook Pros and Cons

by Becky Black @ Balance Marketing

In our opinion, using Marketing Cloud’s Welcome Campaign should be a no-brainer. Why? For one, the Welcome Series, one option in Marketing Cloud’s Playbook, is available in all accounts. More importantly, research shows that welcome emails have some of the highest open rates of any email campaigns, and proper onboarding of your subscribers can positively impact their experience moving forward.

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A-Z of Ecommerce Email Marketing [INFOGRAPHIC]

by Allison Steele @ Springboard Marketing

Ecommerce Email Marketing is the art of using email as the medium to generate revenue for your online store. Ecommerce email marketing can be simple with sending an email to customers who purchase your products. It can also be rather complex with having multiple campaigns and flows working together to generate sales and increase revenue. […]

The post A-Z of Ecommerce Email Marketing [INFOGRAPHIC] appeared first on Springboard Marketing.

Indianapolis Advertising and Web Development Agency | Williams Randall Marketing

Indianapolis Advertising and Web Development Agency | Williams Randall Marketing


Williams Randall Marketing

Williams Randall Marketing provides expert marketing services in branding, media, web, research, SEO, SEM, analytics, social media, broadcast and print.

Clients in the News

by Kathleen Kimball @ Porch Light – Public Relations, Media Relations, Marketing

Clients in the News  Over the past couple of weeks Myranda and Jennifer have been working hard, check out some of their recent successes. Domestic Violence Network (DVN) was highlighted in a segment on Fox59 in regard to training that domestic violence service providers went through to become more ready to help the LGBTQ community. Chris…

The post Clients in the News appeared first on Porch Light - Public Relations, Media Relations, Marketing.

Junior Copywriter – Atlanta, GA

by Jada Brice @

MarketPro is seeking a Junior Copywriter in Atlanta, GA. In this newly created marketing staffing role, you will bring a fresh perspective, a strong work ethic, and the ability to ideate and generate creative work support and take the Client’s brand forward. An adaptable worker who thinks quickly, you will play a key role as […]

Advantages & Disadvantages of YouTube Marketing and How to Leverage Them

by burkhart @ Burkhart Marketing & Advertising

YouTube was founded in 2005. In its first few years, the video hosting site was perceived as a source of entertainment. Some may still think of it…

The post Advantages & Disadvantages of YouTube Marketing and How to Leverage Them appeared first on Burkhart Marketing & Advertising.

Mayweather vs McGregor! Marketing Lessons?

by Jason Rasnake @ NEXTFLY

Oh boy!! How is this guy going to take a boxing match and turn it into talking about the importance of marketing? Well. The title must have gotten your attention if you are reading this. Isn’t that a form of marketing? LOL! Stay with me. This fight has gotten a lot of hype around it […]

The post Mayweather vs McGregor! Marketing Lessons? appeared first on NEXTFLY.

3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive

by Mark Miller @

In our 20+ years matching top marketing professionals with open job opportunities, we’ve found that most of them aren’t motivated primarily by money–other factors like growth potential, responsibilities, and who they get to work with tend to rank higher. That said, elite marketers haven’t worked so hard through their careers to do it for free. […]

6 Secrets to a Successful Franchise Advertising Co-op

by burkhart @ Burkhart Marketing & Advertising

An advertising co-op can be a brilliant opportunity for both franchisees as well as brands. From pooling budget to aiding in decision-making, here’s how you can make…

The post 6 Secrets to a Successful Franchise Advertising Co-op appeared first on Burkhart Marketing & Advertising.

Ecommerce Marketing Capture Tools: Privy vs. Justuno

by Katy Schrage @ Springboard Marketing

In the world of ecommerce marketing, pop ups and interstitials are being discussed more and more as integral tactics in advanced marketing strategies. They are being used so much, in fact, that Google implemented pop up rules and guidelines tempering their use at the beginning of this year. While following the appropriate display rules, pop […]

The post Ecommerce Marketing Capture Tools: Privy vs. Justuno appeared first on Springboard Marketing.

Burkhart Team Spotlight: Kati Blair

by burkhart @ Burkhart Marketing & Advertising

Despite what “Mad Men” will have you believe, advertising isn’t all drinks-at-nine-a.m. and glamorous photo shoots. A lot of planning and coordination goes into executing projects from…

The post Burkhart Team Spotlight: Kati Blair appeared first on Burkhart Marketing & Advertising.

Minivans, Piggyback Riders, and Multi-Purpose Appliances

by pm_admin @ Pivot Marketing

A recent Bloomberg article caught my eye this week: “The Minivan Is Back, and It’s Kind of Cool.” While I do not own a minivan, and likely never will, the author makes a great point. Marketing is changing dramatically as…

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