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SEO Services in Wind Gap PA

by JAROSLAW CHROBOT @ Small Business Marketing

When choosing an SEO services company in Wind Gap PA 18091, you should consider a few things to be able to make the right choice. It is important to note that good search engine optimization (SEO) for your website means more business for you. This is because it will lead to more visibility of your […]

The post SEO Services in Wind Gap PA appeared first on Small Business Marketing.

Search Engine Optimisation Sherrodsville OH

by Thaton @ Top seo company

search engine optimization google. Probably the most typical issues in the SEO market involves circumstances where SEO suggestions Sherrodsville OH aren’t implemented as designed , not totally or at all. This is a bit ironic, since, businesses pay for the advice but there are numerous reasons why it occurs. Some companies cannot justify the trouble… Continue reading Search Engine Optimisation Sherrodsville OH

Artykuł Search Engine Optimisation Sherrodsville OH pochodzi z serwisu Top seo company.

SEO Expert Millcreek

by Bob Bevilacqua @ Acqua Marketing Group

DOES YOUR BUSINESS NEED MORE CUSTOMERS? Our Proven Blueprint Strategy Will Help Your Millcreek Illinois business Dominate Your Competition... By Taking Over Google.   Do you want more.... Website Traffic  Phone calls Higher SERP Rankings  Sales and Revenue Are you losing business to your competitors in your area because your website isn't found at the [...]

Building Conversion-Friendly Websites

by @ Louisville Web Design News | Logic Media

By now, most business owners have heard of and realize the importance of concepts such as Search Engine Optimization, Pay Per Click programs, Search Engine Marketing and the general value of Internet marketing. But what most individuals don’t hear about is the importance of proper Conversion Optimization to go along with SEO and PPC programs.

The goal of SEO and PPC programs is to generate traffic to your website. Business owners can spend thousands and thousands of dollars on the proper setup of SEO and click buying with PPC programs, but unless your website has been built with conversion optimization features in mind, your investment dollars, time and resources could potentially be wasted. Conversion Optimization turns that traffic into quality leads for your business.

As I mentioned before in my previous blog post, Conversion Optimization is a process in which websites are established and designed with features to provide your visitors with an engaging experience. That experience in turn persuades them to take the desired course of action while on your website, whether it’s making a purchase, scheduling a service, contacting you for a quote, or as simply subscribing to your newsletter.

When starting the process of Conversion Optimization, the first step every business owner should take is to:

  • Define the desired course of action you’re seeking from your visitors.

Position your mindset as your user and identify the most important message you would like to communicate to your audience within first 8 seconds of visiting your website. Next, evaluate your design:

  • Is your design and layout welcoming?
  • Does your website design build trust?
  • Does it appeal to your target market?
  • Is it easy to navigate?
  • Does your design incorporate “call to action” features into its structure?

Conversion friendly designed websites will not only generate a higher quantity of leads, but will also increase the return on investment for your existing marketing efforts including SEO and PPC.

SEO Services in Hermiston OR

by JAROSLAW CHROBOT @ Small Business Marketing

As a small business owner, building a web site is just part of the process of getting your business noticed online. SEOin Hermiston OR 97838is undoubtedly a key part of the puzzle, and websites that get the best rankings from search engines, naturally tend to get the most organic traffic as well. Often however, small […]

The post SEO Services in Hermiston OR appeared first on Small Business Marketing.

shelbyville indoor soccer212 Lane Pkwy - Shelbyville TENNESSEE - Reviews - Photos - Phone Number

shelbyville indoor soccer212 Lane Pkwy - Shelbyville TENNESSEE - Reviews - Photos - Phone Number


BirdEye

2 reviews of shelbyville indoor soccer from Shelbyville, Tennessee

Search Engine Optimization 101 for Businesses

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles   Search Engine Optimization 101 for Businesses Are you new to search engine optimization or better known as SEO? SEO is the practice of optimizing your website so that it will appear more prominently on Google and other search engines. It refers to the [...]

The post Search Engine Optimization 101 for Businesses appeared first on Exceedion.

Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles (image credit: pixabay.com)   Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea You designed your company logo based on an image you’d been doodling on café napkins for some time now, and you even researched the psychology [...]

The post Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea appeared first on Exceedion.

Search Engine Optimisation Trout Creek MI

by Thaton @ Michigan – Top seo company

search engine optimization proposal. One of the most common problems in the SEO market involves situations where SEO suggestions Trout Creek MI aren’t implemented as meant , not or at all completely. This is a bit ironic, since, companies purchase the information but there are many explanations why it happens. Some businesses cannot justify the… Continue reading Search Engine Optimisation Trout Creek MI

Artykuł Search Engine Optimisation Trout Creek MI pochodzi z serwisu Top seo company.

Websites and Google Keyword Search Terms

by @ Louisville Web Design News | Logic Media

Late in 2011, Google made a change where all U.S. users logged in to a Google account were automatically redirected to the secure (https) version of Google search. In order to prevent hackers from snooping on your web sessions with Google and possibly capturing user search results and website browsing history with Google.

While this was definitely a positive move for individual security, it had some interesting side effects. Most notable from the SEO point of view, the change prevented the actual search term used from passing through to the target website as the referrer.

In the past, most Google searches would pass on the search term that users typed in to find your website. Information that is extremely valuable to website owners and marketers. Knowing the actual search terms that visitors used to searched for to find your website would help companies and marketers alike to further gain insight into understanding website audience and make necessary changed to better serve and target the audience. Under the guise of “security", however, Google started to phase out the feature. Note, paid Google search still continues to pass keyword data, in what many consider to be a hypocritical move by Google.

Since 2011, Google has been opting-in more and more swaths of the public into their “secure by default" program. Searches via the Chrome omnibox, all Google account users worldwide, and even searches in Firefox started going secure. Little by little, website owners were losing their precious term information.

The final death blow came in September of 2013, when Google forced everyone onto secure search wherever possible and as the result, these days, it's rather rare for a non-paid Google referrer to contain a search term.

But there is a silver lining to this. While it's certainly not as accurate or precise as it used to be, Google Webmaster Tools now provides search terms for Google clicks to your site. This can be a gold mine of information, and should be checked periodically to make sure website's are on the right track with their marketing efforts, SEO, and content strategy.

Other search engines, such as Yahoo and Bing have yet to start hiding search terms data, and we certainly hope it continue that way. Also, remember that paid search still provides keyword terms data to the users, and the consensus is that despite the hypocrisy, it would infuriate markets so much that Google probably won't start holding terms back on that front any time soon.

If you're interested in learning more about Google keyword search terms data and all the optimal way to utilize the information in order to analyze your website traffic and search engine optimization for your relevant keyword terms, contact our Louisville web design team at (502)252-1446 or via email at info@logicmediaweb.com.

Google's New Approach to Paid Ads Layout

by @ Louisville Web Design News | Logic Media

In recent months, Google has changed their search results page layout for purchased ads, decreasing the number of ads displayed from a total possible number of 11 ads per page, down to a new maximum number of 7 ads per page.

In addition to the number of ads displayed, the layout of the ad section has been changed to in-line ads only, completely eliminating the right-side ad rail on desktop displays. For high search volume terms, Google will now display 4 ads above the organic search results with 3 more ads being listed below the organic search results.

The new layout would drive some general display and pricing structure changes for all ads, including an increase of pricing for the top 4 ads and overall increase in price for first place placement options.

With a limited number of ads being shown on Google’s main page, lager volume advertisers are now forced to increase their minimum keyword bids and overall daily budgets to continue to have first page ad placement.

Advertiser ads listed in the main body of the page have always generated more leads and produced better returns for the advertiser. In comparison, ads on the right hand side of the screen generally produced relatively few clicks and had a much smaller return on investment. Even though Google’s new change is implemented with the hopes of improving general advertiser return on paid advertising campaigns, as a side result it will generate more revenue for Google.

New questions continue to arise about the effectiveness of each position for ad placement and the general return on investment between first, second, third and forth positions. Most people agree that five through seven, at the bottom, are considerably less effective.

SEO is SEO; but Content is King

by admin @ MLT Technologies, Inc.

The world of search engine optimization is changing fast. Some tricks of the trade that SEO wizards have spent years developing are becoming obsolete, as the search giants are using more sophisticated programming than ever before to help weed those tricks out. And with search engines getting smarter just about every day, it’s a good […]

The post SEO is SEO; but Content is King appeared first on MLT Technologies, Inc..

Local Business SEO Domination

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

Note: this is a lengthy article and assumes some knowledge of SEO concepts. If you need a primer on SEO, the following post Search Engine Optimization Explained may be useful. For small businesses to dominate the competition and win the search engine war, they must focus on optimizing key website ranking factors such as site structure, […]

Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles (image credit: pixabay.com)   Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea You designed your company logo based on an image you’d been doodling on café napkins for some time now, and you even researched the psychology [...]

The post Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea appeared first on Exceedion.

White Hat vs Black Hat SEO

by admin @ MLT Technologies, Inc.

Search engine optimization has been at the heart of professional website design for years, for an obvious reason: boosting a website’s visibility to search engines is one of the most effective ways to make sure it gets seen by potential customers. But the world of SEO is changing fast, and not all techniques are created […]

The post White Hat vs Black Hat SEO appeared first on MLT Technologies, Inc..

WTS: .223 HP 55gr Brown Bear

by SEIndSAM @ INGunOwners

.223 HP 55gr Brown Bears. 31 boxes/620 rds. Batesville, Greenburg, Shelbyville, SE Indy. $150 http://Image: http://i.imgur.com/dJe8E9gs.jpg...

What Is UXO and Why Is It Replacing SEO

by uxodesign @ UXO Design

First we need to define what is UXO and what is SEO. Then we can answer why UXO is replacing SEO. What is UXO User Experience Optimization (UXO) is a set of strategies and tools designed to provide a helpful […]

The post What Is UXO and Why Is It Replacing SEO appeared first on UXO Design.

Be Where It Matters - Search Engine Market Share

by @ Louisville Web Design News | Logic Media

To no one's surprise, the market share in the search engine world has been won by Google. Based on the latest reports for November 2009 by comScore Core Search Reports, Google is leading the U.S. market share with a commanding 71.6% of searches. Yahoo! continuously loses market share and currently holds second place with 15.4% of the search engine market. Microsoft's markets share (MSN/Live/Bing) is following in third place with 9.3%, but is experiencing some growth due to the Bing rebranding efforts. Ask.com has most of the remainder of the market share with 2.65% of the market.

Since 2004, Google has been dominating the U.S. search engine market share and has doubled its share over the last 5 years. Microsoft has been trying hard to gain against Google with its new Bing rebrand, but has only increased slightly over the last six months.

Source: http://blog.seattlepi.com/microsoft/archives/187736.asp

Website Design for Credibility and Impression

by @ Louisville Web Design News | Logic Media

In the late 19th century when the mass public was largely unfamiliar and uncomfortable with personal banking, newly established banks had to go a long way to build credibility, trust and confidence in the bank with its investors and customers. As part of the confidence and credibility building process, banks would design their facilities with grand entrances, impressive architecture, ornate lavish decorations, fancy furniture and secure vaults. All to make potential investors or clients feel secure and confident when placing their life savings into a trustworthy bank. To this day, our banks still follow the same concept when establishing a new bank or banking branch. However, in today’s world, the confidence-building factor has been taken to a whole new level. Banks build impressive skyscrapers, hire executives with lengthy resumes and spend millions of dollars on marketing to build that same trust and confidence once required to operate a professional business.

Why am I talking about banks in a web design article? Because the same factors of confidence, credibility, value and trust that banks try to achieve apply to most, if not all online businesses.

Upon the initial visit to your web page, your prospective clients will decide whether or not your company and your website can help them and service their needs. Within the first 8 seconds upon landing on your web site your visitors will determine:

  • Is your company Credible?
  • Can your company provide Value based on their needs?
  • Can your company be Trusted to do business with?

As a business owner, you only have a short moment to make the right impression, and your website design plays a crucial role in conveying the message of confidence and value. This confidence, established properly, can convert your website visitors into lifelong customers.

Consider these statistics:

  • The number one reason why potential clients leave your site is due to Bad Design.
  • Companies lose 48% of their sales because websites fail to build confidence and value.
  • Over 90% of your potential clients will visit your website when considering doing business with your company. I know I will. How about you?

A professionally designed website with proper search engine optimization will go a long way when building the necessary confidence in your business that visitors expect. When hiring a web design firm, choose a team that can develop your company website with confidence factors to build value, credibility and trust, and in turn grow your overall brand awareness and equity. A property designed professional website can:

  • Automatically change the perception of your business in the marketplace
  • Build confidence with prospective clients
  • Increase your company’s overall value
  • Maximize your client conversion rate from all advertising channels

In modern day marketing, if you fail to impress your clients and can’t offer them helpful, valuable solutions when visiting your website, then all facets of your advertising and marketing campaign are damaged.

SEO’s Can No Longer Rely On a Great Domain Name for Rankings

by mplysiak @ Website Design and Search Engine Optimization – SEO

October 2012 brought with it a new, and in my opinion a welcome, change to Google’s algorithm. Companies and SEO’s can no longer rely on a strong domain name that matches the search terms to propel their website to the top of the Google SERP. For example, in the past if someone did a search […]

Custom Web Design vs. Template Layouts

by @ Louisville Web Design News | Logic Media

Recently, one of my clients asked me a question regarding a web design service company that was attempting to sell him a $90/month website package that allowed him to make unlimited changes to the website himself at “no additional” cost.

Considering the vast number of companies providing a wide range of web design products, it’s hard to truly compare apples to apples if you’re not sure where and what you should start comparing.

Based on that question, I’ve decided to write a brief series of articles to address the issue, clarify some confusion and provide web site shoppers a baseline to start with when considering what web design option best fits their needs.

First, it’s important to consider what type of website you’re looking for. Basically there are two options to choose from, custom web design or template layout.

A template website consists of a pre-developed page layouts that allow web designers to make new pages with a similar design and style by simply inputting a client’s specific information into the pre-designed layout. Functionally, there is nothing wrong with template websites, but some disadvantages do exist. One of the major disadvantages is that the template sites are not unique, and there is nothing preventing your competition from buying the exact same “template layout” and designing a website similar to yours. Also, these websites often consist of table-based layouts instead of CSS, which caries design limitations and can hurt SEO/lead generation efforts. Due to the un-unique nature of the product, template layouts are generally sold at lower cost.

Custom websites are designed based on the unique needs of each client and the actual layout, design and development of the site reflect the client’s preferences, coincide with existing marketing materials and the overall scope of their business. Custom websites are designed from the ground up and coded from scratch, using various programming languages like HTML, CSS, and JavaScript just to name a few. They frequently have server-side components that allow websites to run advanced functions such as calendars, blogs and other custom software. Properly done custom websites are not table-based and generally generate better SEO/lead generation results. Due to the custom nature of the product, these websites take longer to produce and generally cost more then template layouts.

In the long run, when compared to the polished look of the design and superior lead generation, custom sites actually generate a better return on investment. At Logic Media we specialize in custom website design and focus on providing our clients with superior design and lead generation solutions.

Long, Single-Page Web Design Trend

by @ Louisville Web Design News | Logic Media

Maybe you've noticed a trend recently regarding website design: the rising popularity of long, single-page, art-directed websites. Depending on your industry, business, and goals, this type of website may be a good option for you.

These websites work extremely well for businesses that typically don't have a lot of textual content, but can evoke an emotion with large, in-your-face photography and typography. Specifically, industries including restaurants, clubs, design and photography portfolios tend to do better with this type of website design.

What do you gain with a long, single-page website? Simplicity. You are forced into having a minimal menu (or, no menu at all), so the divisions of your page are very well defined. You also have interesting options around advanced browser rendering, including parallax scrolling, which is where different elements on a page scroll at different speeds.

Frequently, a single-page website will be divided up into a handful of sections, such as the top (a large graphic image and phrase), an “about us" section, possibly a menu or other information, and a location/contact section, and a footer.

On the other hand, you can lose the ability to rank well in the search engines if your single-page website is too heavy on the visual portion without much actual content. Without much content or specific pages dedicated to specific topics, it can be hard to rank for your target keywords.

Here are a few examples of well design single-page sites:

Does it sound like a long, single-page, art-directed website may be the right fit for your business? We can help you decide if it makes sense in your industry, and we can make it. Contact us today to get started!

Google Customer Match Email Address Targeting

by @ Louisville Web Design News | Logic Media

As Google announces another great marketing innovation called Customer Match, question arise regarding the true nature of privacy and the trust that Google users place in the company.

With Google’s newly rolled out service, marketers can upload a list of email addresses into an advertising campaign and assign specific ads to be displayed to those individuals as they perform specific searches on Google and other Google affiliate sites, such as YouTube and Gmail.

For example, if someone is on a mortgage company’s email list, the company could upload that list to Customer Match and start targeting those individuals when they perform specific searches related to the mortgage industry on Google. If a specific search is done for a competing mortgage company, a carefully crafted ad could steer them back to the advertiser, who is using Customer Match. Similarly, if someone were to do a generic search on YouTube for “best mortgage advice”, a company could target that individual with an ad during that search.

How It Works

The concept is similar to the current Google AdWords, but because of the ability to target a specific set of individuals, it allows advertisers to only spend their marketing dollars targeting individuals they have previously come in contact with. It could be looked at as a more personalized version of remarketing.

This new marketing tool is designed to compete with Facebook’s “Custom Audience” service, which has the same concept of targeting specific individuals by email addresses for targeted ads, as they browse Facebook. Facebook’s Custom Audience service has been available to marketers since 2012.

From the direct, targeted marketing standpoint this sounds like a great tool, both for Google, who already has the data and the platforms to be able to target specific individuals, and for marketers who would like to continue to target their existing or potentially new customers with targeted ads. From the overall, individual privacy standpoint, the concept continues to enforce the true lack of privacy and misplaced trust that we as users continue to place in large companies such as Google; and in this case, everyday individuals, that we at some point felt comfortable sending a simple email too.

Search Engine Optimisation Price UT

by Thaton @ Top seo company

search engine optimization training. One of the most typical issues in the SEO sector involves situations where SEO suggestions Price UT are not implemented as meant , not or at most completely. This is a bit ironic, since, businesses purchase the information but there are various explanations why it happens. Some businesses cannot justify the… Continue reading Search Engine Optimisation Price UT

Artykuł Search Engine Optimisation Price UT pochodzi z serwisu Top seo company.

What Is Yahoo Today?

by @ Louisville Web Design News | Logic Media

Many years ago, Yahoo was a popular website to visit, together with Netscape, AOL and others that now have gone by the wayside. Today, believe it or not, Netscape still exists, although it is now owned by AOL, and both of the companies are still “functional” on the web. AOL still carries some weight on search engine markets share (a whopping 1%) and Netscape is still providing news, email and “internet” services. But unlike AOL and Netscape, somehow Yahoo is still holding on to their 12% share of search engine volume and continues to be the 5th most visited website on the web, drawing millions of individuals each day to visit their website and brought in almost 5 billion dollars in revenue last year.

But what is Yahoo today? Besides providing email services and news, Yahoo has a slew of other properties that make up it’s portfolio. You may know about Tumblr and Flickr, but here is a list of some of the other companies under their umbrella: Yahoo Adverting, Yahoo Answers, Yahoo Auto, Yahoo Developer Network, Yahoo Finance, Yahoo GeoPlanet, Yahoo Groups, Yahoo Homes, Yahoo Mail, Yahoo Messenger, Yahoo Mobile, Yahoo Movie, Yahoo Music, Yahoo News, Yahoo Originals, Yahoo Parental Controls, Yahoo Research, Yahoo Search, Yahoo Search Marketing, Yahoo Security Center, Yahoo Shopping, Yahoo Travel, Yahoo TV.

How well can Yahoo run with so many branches of their business and companies under their belt? Not well. The company had one the worst years in its history and shows continual decreased profits and market share. Marissa Mayer has continually come under fire as an unqualified CEO, with excessive spending, an unorganized company strategy and a lack of leadership skills. However, when Mayer took over the company, it was already on deep downhill slide, and it’s unclear how much of company’s failure can be attributed to her lack of leadership and mismanagement.

Investors of the company are still hopping for a positive return and a turnaround on their dollars with hopes of Yahoo receiving new financially charged investors or the announcement of a sale of one or more of Yahoo sub companies.

Search Engine Market Share Update for 2015 - Desktop and Mobile Searches

by @ Louisville Web Design News | Logic Media

Once a year we take an updated look on the overall Search Engine Market Share for the U.S. market and compare the change to the past 12 months. Here are the latest numbers broken down based on the Q2 comScore Report and their change from the last 12 months:

Desktop Search Engine Market Share

  • Google – 64.0% of the market (with 11.2 billion monthly searches)
    With net decrease of 3.3% over the last year
  • Bing – 20.3% market share (with 3.5 billion monthly searches)
    With net increase of 2.1% over the last year
  • Yahoo – 12.7% market share (with 2.2 billion monthly searches)
    With net increase of 1.9% over the last year
  • Ask – 1.7% market share (with 301 million monthly searches)
    With net decrease of 0.7% over the last year
  • AOL – 1.2% market share (with 202 million monthly searches)
    With basically no change over the last year

When analyzing the numbers, it appears that most of Google’s market share loss was due to a slight gain for Bing and Yahoo, with Bing finally breaking the 20% share mark this year.

While seeing Google’s share decline over the year could appear worrisome, remember these numbers only represent traditional desktop searches and do not account for any mobile or tablet browsing. Mobile and Tablet represent a significant portion of the overall search market and continues to grow each year.

Mobile and Tablet Search Engine Market Share

When taking a look at the mobile and tablet search engine market share breakdown on a Global scale, Google is leading the pack with majority of the market. Here are the most recent Q2 numbers for mobile browsing:

  • Google – 91.84% market share
  • Yahoo– 5.98% market share
  • Bing – 1.68% market share
  • Baidu – 0.23% market share – popular in China
  • Ask – 0.04% market share
  • AOL – 0.01% market share

view infographic larger »

Sources: comScore June 2015 SE Rankings, NetMarketShare Mobile SE Market Share

Shelbyville Monument

Shelbyville Monument


Shelbyville Monument

Shelbyville Monument

Search Engine Optimisation Ridgeway SC

by Thaton @ Top seo company

seo agency ranking. Probably the most common issues in the SEO industry involves circumstances where SEO recommendations Ridgeway SC are not implemented as designed , not or at just about all completely. It is a little bit ironic, since, businesses purchase the advice but there are many reasons why it happens. Some businesses cannot justify… Continue reading Search Engine Optimisation Ridgeway SC

Artykuł Search Engine Optimisation Ridgeway SC pochodzi z serwisu Top seo company.

Website Design and Online Marketing with Conversion Optimization In Mind.

by @ Louisville Web Design News | Logic Media

At Logic Media, we strongly believe that having a great looking website that doesn’t generate any visitors or results is pointless. As the business owner, your goal should be to have a professionally designed website that is property marketed and optimized for high conversion rates--possibly through Conversion Optimization Services.

What is Conversion Optimization?

Conversion optimization is part of the online marketing process that establishes an engaging experience for your website visitors in order to persuade them to take the desired action, whether it’s the purchase of a product, initiating contact for a quote, downloading software or subscribing to your newsletter. Properly developed websites that are conversion optimized generate more sales, leads and subscribers while building brand equity for your business. In essence, it is simply converting your website visitors into life long customers.

Conversion optimization generates permanent effects that help your company increase sales with your existing marketing budget, produces higher return on investment from the increase in overall sales, and produces higher customer retention rates.

How does Conversion Optimization work?

Before starting the conversion optimization process, the business or conversion optimization specialist should measure the current conversion rate and establish a historical baseline for future comparison. Ongoing and accurate measurements will provide the business owner with clear data that proves that the techniques and changes are having a positive effect on their bottom line.

The second step to an effective conversion optimization is understanding your company’s target audience and market, and developing a message and feel for your website that would appeal directly to your target audience. Afterward, implement the desired message into the initial development or redesign of your website. Professional web designers will evaluate your website and will position your the architecture, layout, content and calls for action based on the researched patterns of your target audience and industry.

As a business owner, you should select a web designer that not only produces top of the line professional websites, but also takes all the necessary steps in Internet marketing to position your company for high conversion rates that produce a positive Return on Investment year after year.

SEO Expert Karnak

by Bob Bevilacqua @ Acqua Marketing Group

DOES YOUR BUSINESS NEED MORE CUSTOMERS? Our Proven Blueprint Strategy Will Help Your Karnak Illinois business Dominate Your Competition... By Taking Over Google.   Do you want more.... Website Traffic  Phone calls Higher SERP Rankings  Sales and Revenue Are you losing business to your competitors in your area because your website isn't found at the [...]

Search Engine Optimisation Alden MI

by Thaton @ Michigan – Top seo company

what is a seo services company. Probably the most typical issues in the SEO sector involves situations where SEO recommendations Alden MI are not implemented as designed , not completely or at all. This is a bit ironic, since, businesses purchase the information but there are various explanations why it happens. Some companies cannot justify… Continue reading Search Engine Optimisation Alden MI

Artykuł Search Engine Optimisation Alden MI pochodzi z serwisu Top seo company.

Dynamic Website Design

by @ Louisville Web Design News | Logic Media

In the ever changing world of new technologies, the realm of website design is constantly adjusting to keep up with new, updated methodologies and software. One thing that has been changing over the years is the size of an average monitor screen as well as the average browser size and browser resolution, causing website designers to reconsider the dynamic nature of their website design.

Complicating this even more, the landscape of the web browser itself has been changing over the years. Today, a large portion of web browsing and online searches are done on non-traditional devices such as mobile phones and tablets, creating even a higher need to consider the dynamic nature of each website.

When starting a website design project, one of the first factors that comes up for consideration is the decision of the website width. Website width can be determined or designed in a number of ways.

The traditional route and the one that is probably the mostly widely known is the fixed width design-a concept where the website designer builds a website to a specific number of pixels. This causes the website size be set and display at the same width between all browsers, mobile devices and tablets.

Another option that has been popular in recent years is a website design with a fluid or “liquid” layout. This design technique adjusts your website width based on the size of your user’s browser window or browsing device. Therefore, if an individual has a large size monitor and uses a web browser that stretches the entire width of the screen, a fluid layout would accommodate the user and size the website to fit the wide screen.

More recently, however, the responsive design has been invented and carries a similar idea as the fluid design. It is more advanced in that it addresses the more recent issues of website browsing on multiple types of devices including variously sized computers and their browser screens, mobile devices such as iPhones or Androids and tablets like an iPad. By accommodating all types of users, regardless of their web browsing preferences at any one time, a responsive design is often referred to as the “holy grail” of website design methods. This feature-rich approach comes with the downside of extra complication and complexity, including multiple versions if images at different sizes, and considerable testing.

When starting your website design project consider the type of users who will generally use your website and think of the most appropriate route to take when setting your website width. Whether you choose to design your website in a fixed width, fluid or responsive design, none of the routes are wrong as long as your website displays properly on your target market’s screen and carries a high conversion rate.

Improve Your google rankings Today | SEO & Web Development

Improve Your google rankings Today | SEO & Web Development


Don Wright Designs & Photography

Search Engine Optimization: The process of maximizing the number of visitors to a Website by ensuring that the site remains high on the list of results returned by the search engine. Having a higher ranking on search engine results pages (SERPs) directly effects the amount of traffic that your site receives. Resulting in more business …

Search Engine Optimisation Oakley UT

by Thaton @ Top seo company

why local seo services. Probably the most common issues in the SEO business involves circumstances where SEO recommendations Oakley UT are not implemented as meant , not or at almost all completely. It is a bit ironic, since, companies pay for the advice but there are numerous explanations why it happens. Some businesses cannot justify… Continue reading Search Engine Optimisation Oakley UT

Artykuł Search Engine Optimisation Oakley UT pochodzi z serwisu Top seo company.

Shelbyville SEO Company | SEO Firepower

Shelbyville SEO Company | SEO Firepower


SEO Firepower

Shelbyville Digital Marketing & SEO Experts. Consistent Results. Proven Rankings. Call Us For a Free Consultation & Website Audit: (844) 238-0065.

SEO Expert Mounds

by Bob Bevilacqua @ Acqua Marketing Group

DOES YOUR BUSINESS NEED MORE CUSTOMERS? Our Proven Blueprint Strategy Will Help Your Mounds Illinois business Dominate Your Competition... By Taking Over Google.   Do you want more.... Website Traffic  Phone calls Higher SERP Rankings  Sales and Revenue Are you losing business to your competitors in your area because your website isn't found at the [...]

SEO For Local Businesses - Servicing Shelbyville, IN

SEO For Local Businesses - Servicing Shelbyville, IN


Modern Influence

Local Search Engine Optimization Services For Businesses in Shelbyville IN

How to Hire a Search Optimization Expert in Phoenix

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

No matter the service you provide, all businesses can benefit from having more customers, which begins with free traffic from Google. Our Search Optimization Service is your unfair advantage in the Phoenix Arizona area.   As a local business owner in Phoenix Arizona we know that you are seeking every advantage possible over your competition […]

SEO Services in Siler City NC

by JAROSLAW CHROBOT @ Small Business Marketing

When choosing an SEO services company in Siler City NC 27344, you should consider a few things to be able to make the right choice. It is important to note that good search engine optimization (SEO) for your website means more business for you. This is because it will lead to more visibility of your […]

The post SEO Services in Siler City NC appeared first on Small Business Marketing.

Neal & Davis Lawyers Shelbyville

Neal & Davis Lawyers Shelbyville


Neal & Davis, PLLC Lawyers Shelbyville and Louisville

call Neal & Davis, PLLC

Our Newly Launched Responsive Website

by @ Louisville Web Design News | Logic Media

While being in the daily hustle and bustle of building outstanding websites for our clients, sometimes it’s easy to forget to pay attention to our own website, built less than two years go, but a lifetime ago by web standards. Considering the changes in web design, optimization and search engine standards, we recently put in some overtime to give our website a much needed facelift.

Over the last couple of months, we took some serious time to think over the features, functionality and types of information presented on the website. We wanted to improve the user experience with our company on the web as well as showcase our core line of web design and digital marketing services.

Our new website is done in responsive design that optimizes and improves user experience for all internet accessible devices, including PC’s, laptops, tablets as well as mobile.

Because more and more users now access the web from non-traditional devices such as mobile smart phones and tablets, it has become crucial for every business to have a properly designed responsive website that guarantees a proper presence on the web. Our company has made responsive designed websites standard to all new web design clients at no additional cost earlier this year.

Over the next few months, we have plans in place to add additional custom website features that will further improve the user experience with our digital storefront, and also provide more how-to resources to our clients to help them grow and market their business.

Logic Media – Websites that Catch Your Attention!

Saving the Image of British Petroleum

by @ Louisville Web Design News | Logic Media

Considering everything that has happened with the British Petroleum disaster, it’s safe to say that the company’s public relations and marketing departments have a tremendous challenge ahead of them.

As extremely profitable but questionably eco-friendly oil company, BP already has a large struggle keeping a positive image with the general public. Now, when you add a full-fledged environmental desaster—millions of gallons of crude oil in the ocean, scores of sea creatures and birds killed, harm to natural habitats, property damage, loss of human life, and accusations of negligence by the president himself--things go from bad to worse.

The constant bombardment by the media for the “best, freshest coverage” means showing the worst angle possible of every aspect of the disaster. Compound that with the continuous joking by satirical channels (@BPGlobalPR on Twitter comes to mind) and other countries now trying to shine their own “light” on the issue does nothing to help their situation.

Just to make something clear, I’m not defending BP or at all saying that the situation has been handled properly pre- or post-explosion. Instead, I will trying to set my personal issues aside and think not of the implication that this disaster will have on our yearly (usually beautiful) trip to the beaches of Destin, FL, and only analyze the issue from a marketing perspective.

As the disaster continues to worsen in severity, BP more than ever should be implementing the strategic marketing plans already pre-planned by their PR department. The development of the multi billion financial fund for disaster relief was step one of this process.

At this point the company has two very different, very broad marketing approaches to choose from.

One option is to completely abandon all former brand names and marketing efforts and start over. Pretty big, I know. This is similar to what Blackwater did after realizing that no marketing or money in the world can repair the image of the company after the events of Nisour Square in Baghadad in 2007. Now, Blackwater hopes that the general public will not realize that Xe is one and the same, and if they do, the company’s message preaches a complete change and turn around.

Judging from the initial steps of BP’s marketing strategies, it doesn’t seem like this is the option they are exercising. But in all honesty, as disastrous as the BP oil spill has been, it still doesn’t come anywhere close to the former Blackwater’s doings.

The alternative is the approach that BP has decided to take, and, in my opinion, is probably the best route. The plan seems to be to implement proper public relations strategies that will eventually lead to improving the image of the company. The goal of BP’s marketing department should be to involve itself into the efforts of rehabilitation of the shore lines, the company’s involvement and assistance with general rescue efforts, and everything from ocean and shore cleaning to visits to the communities effected by the spill.

The allocation of 20 billions dollars to the relief fund is definitely a good start, and so is the establishment of The Gulf Research Institution funds. Contributing money to the communities helps subside the negative opinions of the general public. That said, mere money may be seen as a passive, disconnected way to help, especially when many hold the view that the company practically pumps money out of the ground.

Another approach could be for BP executives to visit or temporarily relocate to the affected areas and speak to the public regarding their commitment to recover, issuing some “sincere” apologies. Executives may be wary, however, as there is a strong resentment for them in the area. Come to think of it, Xe may be able to provide protection…

There are countless ideas that BP could implement as part of their image recovery process and a 20 billion dollar capital budget to draw from will surely help. Smaller, more “personal” efforts would go a long way, not only for the people directly helped by the efforts, but also to help personalize the company with the public. It could put a more personal, caring face on a company that today is viewed as “big, corporate, evil BP”.

It will be interesting to see what marketing strategies BP is going to implement, how successful they will be, and how long it will actually take to fix the damage—both to the environment and their image.

Hack PR to Move Your Media Exposure From Visibility to Growth

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

All small business owners and entrepreneurs have a wish to explode their revenues and profits. Many are investing in marketing and advertising methods that frankly, don’t work, hoping a return will magically blossom. As a digital marketing agency focused on driving search engine traffic to grow our clients business with momentous leads and engagement, we […]

Tools Of The Trade #1 - 1Password

by @ Louisville Web Design News | Logic Media

The nature of our job (web design, SEO, and online marketing) is unique in ways that were unimaginable a decade or two ago. We have tremendous flexibility in how and where we work, and even the methodology we use. Results are expected, as always, but it is now, more than ever, our own burden to define our work process and the tools we use to accomplish it. Certain software and services have proven themselves over time to be surprisingly useful and save us time, money, effort, or stress. This is the first article in what I am hoping will be a recurring segment about the tools that we use to do our work.

Several aspects of our work require us to deal with login information for various sites. We frequently maintain client logins for google apps/gmail, google places, content management systems, email newsletters, online directories, web servers, and countless other online services as a service to our clients. These logins are often sensitive—a good deal of trust is placed in us to hold this information. Maintaining hundreds of these accounts used to be complicated.

Enter 1Password. I learned about this software from a podcast, and have seen it recommended on several high-profile sites. Basically, 1Password is an intelligent password management system with integration into various web browsers. It allows us to maintain a large set of accounts and passwords in a secure, but very efficient and easy to use manner. While most modern browsers have a password manager of some form that may suffice for lighter use, when you do a large amount of cross-browser testing, a tool like 1Password really shines.

Besides passwords, the program can store software serial numbers, credit card information, personal information, server accounts, and even arbitrary notes, all secured. It's a one-click process to fill out a shopping card address/credit card form.

Since we have a few people working on the same projects, we discovered that 1Password can even sync over Dropbox. Adding a new password on one computer will push it to all other synced computers in seconds! The iPhone and iPad applications also sync, so you can have access to your private information wherever you go. Gone are the days of separate lists of passwords all out of sync and out of date.

1Password is one of the first things I install on a new Mac, and it's hard to imaging what we did before. I highly recommend it to anyone who has struggled with password or account maintenance.

Choosing the Right PPC Agency

by Triple R Marketing @ Triple R Marketing

Paid search management is an important piece of any well-planned marketing campaign, but not all PPC agencies are created equal. Some agencies lack the resources, experience, and general knowledge that it takes to run a successful PPC campaign. But how can you make sure you’re partnering with the right agency? This guide will help you... Read more »

WHY SHOULD MY BUSINESS HAVE A BLOG?

by Kenny Marcum @ 301 Interactive Marketing

  The Internet is serious business beset by a sea of competitors fumbling for that top spot on Google. I’m here to help you begin the steps to forming a plan to quit fumbling for a better SERP (search engine result page) position. It’s rather simple, so the cold sweats and shaky hand trying to

The post WHY SHOULD MY BUSINESS HAVE A BLOG? appeared first on 301 Interactive Marketing.

Google Analytics Announces Demo Account Access For All

by @ Louisville Web Design News | Logic Media

Google Analytics, the powerful website analytics tool from Google, can be a complicated and daunting product to navigate, even for those experienced with it’s quirks and nuances. Add in e-commerce product data, and the complexity can skyrocket. Luckily, Google recently allowed everyone access to a Google Analytics Demo Account that is fully populated with data from their own Google Merchandise Store. The demo account contains e-commerce transaction data and traffic source data, as well as content data showing how users behave on the website.

This demo data can be added to your own analytics account, allowing you to see how a fully functioning analytics setup can be interrogated, sliced, and diced, and the types of information that can be gleaned from it. Google’s examples of ways to use the demo account include:

  • View all standard reports populated with real data from the Google Merchandise Store
  • View AdWords and Search Console integration related data
  • Alter reports by adding filters and secondary dimensions, and by changing the report view
  • View predefined dashboards and segments imported from the Solutions Gallery
  • Compare audience, acquisition, behavior and conversion performance to a previous date range period
  • Segment the data using your own custom segments
  • Create your own dashboards, custom reports, and attribution models

Read the full release here.

What do you need to know about business promotions on social media networks.

by @ Louisville Web Design News | Logic Media

The marketing industry is always trying to find new and exiting ways of business promotion, and lately, social network promotions have become the latest hype in the industry. Social networking channels such as Facebook, Twitter and LinkedIn, just to mention a few, have presented companies with opportunities to have a direct communication channel with their clients and customers while creatively handling their PR. However, as important it may be to have a presence on these sites, social media should never replace or act as a primary web presence for any company. Social media can act as a powerful tool toward business promotions only if it is paired with other online marketing methods.

It is always important to target potential leads and clients when they require your type of service and expertise. Social advertising media tend to act as a passive sources of advertising that usually appeals to each individual's interests, while other online marketing efforts such as search engine optimization and search engine marketing appeal to individual's at their time of need. SEO and SEM techniques, therefore, ensure that your company's exposure is maximized at the time when a potential client is ready to make a buying decision.

Source: http://www.reencoded.com/2009/12/11/social-media-isnt-enough-why-you-need-a-dedicated-web-presence/

Search Engine Optimisation Norfolk NE

by Thaton @ Top seo company

search engine optimization for beginners. Probably the most typical issues in the SEO sector involves situations where SEO suggestions Norfolk NE are not implemented as intended , not really or at almost all completely. It is a little bit ironic, since, companies pay for the tips but there are several reasons why it occurs. Some… Continue reading Search Engine Optimisation Norfolk NE

Artykuł Search Engine Optimisation Norfolk NE pochodzi z serwisu Top seo company.

Responsive Web Design and Why It’s an Absolute Must

by @ Louisville Web Design News | Logic Media

When you enter into the world of web design or website redesign, designers and marketers immediately start stressing the importance of having a responsive website, or, what others sometimes confuse with a “mobile-friendly” website.

Today, having a mobile-friendly website is an obvious must, both from a user standpoint and as an overall market requirement. However, mobile-friendly web design techniques are still vastly different from a true responsive website design approach.

We still see “mobile-friendly” websites that are actually “mobile-only” websites, built as a duplicate of the “full-size, desktop” website. This can cause a number of problems, and still does not address the fact that there are screen sizes other than “phone” and “desktop” – there are tablets, for example.

Unlike a mobile-friendly website that only account for mobile devices into it’s structure, responsive web design accounts for all devices and their various browser size dimensions .

Responsive design takes into account all size of mobile phones and tables, including the various web browser sizes that correspond with each device, as well as desktop and laptop screen sizes and various web browser sizes associated with each screen.

A properly designed responsive websites generates a wide range of benefits when compared to a mobile friendly website.

Responsive Web Design Generates a Seamless User Experience

Unlike non-responsive web design, responsive websites seamlessly adapt and restructure themselves to users’ web browsing environment, in turn creating a website browsing experience that users enjoy, leading to better user conversion rates, whether for product sales, user signups and/or lead generation.

Responsive Websites Cost Less

When taking into account the initial website design cost of a responsive website and ongoing website maintenance cost associated with adding new pages and updating general information, responsive websites are much easier to design and maintain into the future. This leads to them actually costing less than a non-responsive websites.

Plus, at Logic Media we do charge anything extra for a responsive web design project -- it’s part of our standard service.

Responsive Design Increases Your Website Traffic

Because responsive design allows your website to function across all devices and all browsers, all users will be able to visit and easily use your website.

Improve Your Search Engine Rakings with Google

From the lead generation and search engine ranking standpoint, this is probably the most important aspect of responsive web design. Over the last several years, Google has set a strict set of guidelines that penalize websites that do not meet their current mobile friendly browsing standards, and decreases the website’s search engine ranking position as the result.

Today, with vast amount of options for web design styles, approaches and techniques, it can get complicated and confusing to know what option and approach to take. However, when it comes to a responsive web design approach there should be no compromise on the matter . It’s absolutely a must with any new website or existing website redesign.

Google's Announcement Regarding Website Mobile Readiness

by @ Louisville Web Design News | Logic Media

Google’s recent announcement regarding mobile search algorithm changes definitely places a sense of urgency for change on those websites that are not Mobile Friendly by Google’s standards. Basically, Google will start penalizing and/or punishing websites that are not mobile friendly. This change is, in all respects, a largely technical one, and it can be hard to interpret and decipher what exactly Google is looking for and what the right course of action is to combat this change.

Even though the initial roll out of the algorithm will only decrease website rankings when it comes to search results viewed on mobile devices, it’s just a matter of time before all future rankings will also be affected by the change or a version of it as well.

In hopes of making it easier for your average individual to determine whether or not their current website will be affected by the immediate change, Google kindly rolled out a Mobile Friendliness tester tool for the general public where website owners can test their current websites to see if it meets the necessary standard in order to avoid a punishment from the upcoming change.

Here is the link to the Google Mobile Tester Tool.

Once a website has been identified as non-mobile friendly, the appropriate course of action to take in order to comply with the new standards can vary between a couple of options, but in our opinion, redesigning the website with responsive website design technique is the best and most beneficial course of action.

Responsive web design is crafted to optimize and improve user experience with a website on all web accessible devices, including Mobile, Tablets and PC’s. Because now on average over 1/3 of all website traffic comes from Mobile devices, responsive design addresses all the necessary formats and meets all the guidelines that continue to have your website rank on Google or even gain better rankings to get ahead of your competition. What’s more, responsive web design will also address any future Google Algorithm changes that would be associated with device category and size.

At Logic Media, we started implementing responsive web design as our standard several years ago, and responsive design has since become the standard in the industry. Since then, we have designed countless website for our clients that not only look stunning and meet all Google’s newly required guidelines, but also generate quality business and leads.

If you are looking for a dedicated, knowledgeable, and experienced company who can help you surf the waters of Google algorithm changes and qualifications, and deliver a top notch web design that sets you apart from your competition and drives quality leads, give us a call at 502.252.1446 or email us. We can help!

Search Engine Optimization Explained

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

SEO (search engine optimization) can be easily confused with the “black arts.” Even those who work in the industry struggle to explain to their friends and family what exactly it is that they do, or more specifically, how they do what they do. So the question is, if those who perform the function of SEO […]

SEO in Shelbyville, MI 49344 | Prolific Digital Solutions

SEO in Shelbyville, MI 49344 | Prolific Digital Solutions


Prolific Digital Solutions

Affiliate Marketing Gets You More Customers In today’s business environment, it’s important for entrepreneurs to take new information and technology tools to help them perform business more efficiently. The number of those who access the internet on a daily basis is increasing each day because of the introduction of varied smart gadgets in the market. …

The new face of yahoo

by @ Louisville Web Design News | Logic Media

It’s not that the world of search engine optimization and search engine marketing needed any more complication and caveats. With Verizon’s purchase of Yahoo, the SEO world has received yet another level of complication and confusion.

Yahoo, in the previous years, has partnered with Google to display Google ads through display networks. In addition to Google, they have also partnered with Yext on their directory management services in hopes of gaining revenue there. And in recent years, launched the new small business subsidiary of Yahoo called Aabaco Small Business for their small business directory and marketing services, which is expected to merge in with Verizon in first quarter of 2017.

The convoluted and unnecessarily complex subsidiaries and small business portal changes make it almost impossible for the average small business to optimize their company profile and property register their websites with the company.

In addition to all the complication with Yahoo’s subsidiaries and partnerships, Verizon has it’s work cut out for them. Considering that Verizon already owns the former AOL’s small search engine market share, it is now facing the task of merging the two search engines into one.

Of course, Google still holds the vast majority of the search market share, so Yahoo’s new acquisition still has very little effect on the primary SEO efforts for marketers such as ourselves. However, questions still stand for what will happen to Yahoo’s existing small percentage of the search market share and how complicated the process will be on simply registering small business listings on Yahoo’s/Abacco’s/Verizon’s directories.

SEO Expert Mound City

by Bob Bevilacqua @ Acqua Marketing Group

DOES YOUR BUSINESS NEED MORE CUSTOMERS? Our Proven Blueprint Strategy Will Help Your Mound City Illinois business Dominate Your Competition... By Taking Over Google.   Do you want more.... Website Traffic  Phone calls Higher SERP Rankings  Sales and Revenue Are you losing business to your competitors in your area because your website isn't found at [...]

SEO Expert Metropolis

by Bob Bevilacqua @ Acqua Marketing Group

DOES YOUR BUSINESS NEED MORE CUSTOMERS? Our Proven Blueprint Strategy Will Help Your Metropolis Illinois business Dominate Your Competition... By Taking Over Google.   Do you want more.... Website Traffic  Phone calls Higher SERP Rankings  Sales and Revenue Are you losing business to your competitors in your area because your website isn't found at the [...]

Yelp's New Video Review Feature

by @ Louisville Web Design News | Logic Media

Yelp has recently rolled out a new video review feature to their business listing categories that allows users to upload a short video reviews, along with or instead of a photo.

Videos can be anywhere from 3-12 seconds long and would allow users to make review posts from their mobile devices. Yelp's executives hope that this new feature will “help reviewers fully capture the atmosphere of a restaurant, store or other small businesses, better than they could with a photo alone."

Because over 70% of Yelp's review photo uploads already come from mobile devices, this new feature seems like a natural transition toward offering a better, further engaging experience for users who are trying to gain more insight into a particular business or service. Yelp's service is designed to filter out any inappropriate user posts, just like it does with current review system.

More accurate reviews of businesses will allow users to make better decision when selecting which business should or should get their dollars. Hopefully, this will make it easier to further weed out businesses that provide poor service and bad customer experiences.

From the birds eye view, this feature sounds like a decent idea, however, just like all of Yelp's other reviews, the draw backs are that none of the information, including the reviews themselves, photos and videos can be verified for accuracy. Unlike the Google review services that only allows verified users to post review, Yelps leaves their gates open to all users and all types of reviews. This raises the question, what prevents individuals with bad agendas from posting negative reviews to purposely harm a business? Only now, they have the option of further harm with a video upload.

Currently, first-time reviews that aren't active on Yelp frequently have their reviews “sandbagged", so their review has less impact on a business's overall score. Some say that even first-time reviewers that post video reviews will have their review weighted more than text-only or text-and-photo reviews by a first-time reviewer.

Further more, to further promote the new video review feature, Yelp plans on promoting the position of business listings with video reviews to the top of the pack, creating a unbalanced representation for businesses with higher star reviews. Considering that video reviews aren't verified, there is a very real opportunity for Black Hat Search Engine Optimization and review spam.

Search Engine Optimisation Gobles MI

by Thaton @ Michigan – Top seo company

search engine optimization bible. Probably the most common problems in the SEO business involves circumstances where SEO suggestions Gobles MI are not implemented as meant , not or at almost all completely. It is a bit ironic, since, companies pay for the advice but there are numerous reasons why it happens. Some companies cannot justify… Continue reading Search Engine Optimisation Gobles MI

Artykuł Search Engine Optimisation Gobles MI pochodzi z serwisu Top seo company.

SEO Expert Makanda

by Bob Bevilacqua @ Acqua Marketing Group

DOES YOUR BUSINESS NEED MORE CUSTOMERS? Our Proven Blueprint Strategy Will Help Your Makanda Illinois business Dominate Your Competition... By Taking Over Google.   Do you want more.... Website Traffic  Phone calls Higher SERP Rankings  Sales and Revenue Are you losing business to your competitors in your area because your website isn't found at the [...]

Search Engine Optimization Shelbyville | Video Marketing Service Shelbyville, IL

Search Engine Optimization Shelbyville | Video Marketing Service Shelbyville, IL


Acqua Marketing Group

Shelbyville SEO Acqua Marketing Group is a local SEO marketing company created to change the way local SEO for Shelbyville, Illinois Businesses is done. For the top Shelbyville SEO Service, Acqua M…

Search Engine Market Share Update - Early 2014

by @ Louisville Web Design News | Logic Media

Once again, it's the time of the year to look at U.S. search engine market share numbers. Based on the numbers reported by the comScore Search Share Report, here is the latest search engine market share breakdown:

  • Google – 67.3% of the market (with 12.3 billion monthly searches)
  • Bing – 18.2% market share (with 3.3 billion monthly searches)
  • Yahoo – 10.8% market share (with 2 billion monthly searches)
  • Ask – 2.5% market share (with 452 million monthly searches)
  • AOL – 1.3% market share (with 243 million monthly searches)

Over the last year, Bing's market share numbers experienced an increase of 3%, mostly at the expense of Yahoo's market share. Ask's and AOL's numbers have been decreasing steadily over the last year. Google mostly remaining unchanged.

As the overall number of searches continues to grows each year, search engines have a chance to capture more share of the volume as it increases. Whether at the expense of their competitors or through an organic gain, the battle for the market shares continues on. With Google remaining as the primary search engine both nationally and world wide, Bing is still trying to hard to move up from their constant number two spot and steal a bit of Google's fortune.

Who Uses The Internet in 2013 - A Demographic Breakdown of Internet Users

by @ Louisville Web Design News | Logic Media

Several years back, in the hope of further understanding the conversion tactics for internet users, we wrote an article regarding internet users and internet demographic breakdowns. Considering the nature and speed of change online, internet data that’s over three years old might as well be considered ancient. Here is a look at a more up to date demographic structure of the usage of the internet in 2013, and a comparison to how it has changed since 2010.

In 2013, 85% of the United States population is online - that's 85% of males and 84% of females. The age breakdown is:

  • 98% of users between ages 18-29 are online (up 5% from 93% in 2010)
  • 92% of users between ages 30-49 are online (up 11% from 81% in 2010)
  • 83% of users between ages 50-64 are online (up 13% from 70% in 2010)
  • and 56% of users 65 and over are online (up 28% from 38% in 2010)

Compared to the user data three years go, each of the demographic age groups experienced growth in usage. The vast majority of people under 50 are online, and those older are starting to catch up. Interestingly, it is the senior age group of 65 and over that experienced the highest increase in usage (up 28%) over the three year span. The 50-64 age group had the second largest usage growth (up 13%)..

The breakout by number of users in various household income levels also experienced a slight change:

  • 76% of users online have income of less than $30,00/year (up 16% from 60% in 2010)
  • 88% on online users have income levels of $30,000-49,999 (up 12% from 76% in 2010)
  • 94% of online users have income levels of $50,000-74,999 (up 11% from 83% in 2010)
  • 96% of online users have income level of $75,000 and higher (up 2% from 94% in 2010)

Most of the change in internet adoption by income came from the lower income groups of the country. With $30,000 and under users experiencing a 16% increase in the past three years and the $30,000-49,999 income group experiencing a 12% increase in users. Compare that with the $75,000-and-up income group experiencing only 2% growth in the last 3 years.

The demographic breakdown of users by level of education experienced a similar increase, with most of the user adoption in the lower educational level groups.

  • 59% of individuals without high school diploma user the internet (up 20% from 39% in 2010)
  • 78% of high school graduates use the internet (up 15% from 63% in 2010)
  • 92% of individuals with some college user the internet (up 5% from 87% in 2010)
  • and 96% of individuals with a college degree or higher user the internet (up 2% from 94% in 2010)

To further break down the demographics, with regard to race:

  • 86% of the white, Non-Hispanics population is online
  • 85% of the Black, Non-Hispanic population is online
  • and 76% of Hispanic population is online

With regard to urbanity:

  • 86% of urban population being online
  • 86% of suburban population being online
  • and 80% of rural population being online

The most interesting change came in the usage trend data of why users go online. Considering all the new possibilities and new features that the internet has come to offer within the last several years, it’s not surprising that online habits have become more diversified. However, a surprising percentage of users who access the internet for reasons previously listed in our original article remained about the same. Here are some of the reasons with more recent survey data that we found interesting:

  • 91% of individuals went online to use a search engine to find information (up 3% from 88% in 2010)
  • 88% of users access the internet to send or read e-mail
  • 84% of users access the internet to look into a hobby or personal interest
  • 84% of users access the internet to search for driving directions or maps (down 2% from 86% in 2010)
  • 78% of users access it to get news
  • 74% of users go online to pass time or for fun
  • 71% of users go online to purchase a product (down 4% from 75% in 2010)
  • 71% of users go online to watch video on YouTube or Vimeo
  • 67% of users go online to access social networks such as Facebook, LinkedIn or Google +
  • 65% of users go online to make hotel reservations
  • 61% of users access the internet for online backing
  • 53% of users access online looking for information on Wikipedia
  • 51% of users go online to search for information about someone they know or might meet
  • 46% of users go online to upload photos for future sharing
  • 30% of users go online to make a phone call using Skype or Vonage
  • 16% of users go online to use twitter

Considering this updated demographic and usage data, the question is no longer "does your target market use the web?". Instead, you should be asking what is the best way to capture your target market's attention while your target market is using the web, considering their browsing preferences. By using this data, marketing experts and business owners alike can tailor their marketing efforts to coincide with their target market's online browsing patterns and areas of interest.

Work on industrial park progresses

Work on industrial park progresses


Shelbyville Times-Gazette

The city-county industrial park is poised to become a business recruitment tool in 2017. The city of Shelbyville is accepting bids for a roadway entrance and for sewer and water lines to the 231 North Business Park. Bids will be accepted at City Hall until 3 p.m. Jan. 26. Ragan-Smith Associates Inc. performed the engineering work...

Shelbyville Indiana Web Design

Shelbyville Indiana Web Design


Oongawa Design

Are you a Shelbyville, Indiana company looking for web design for a new or existing site? Contact us today for a free website evaluation and quote.

5 Great WordPress Plugins for Lead Generation and SEO

by Bradley Miles @ SEO – Exceedion

by Bradley Miles | @bradley_miles Exceedion is an Indianapolis based web design, WordPress and digital marketing company. We’ve been creating client success stories for over 12 years for our Indianapolis based clients. Below are 5 great WordPress plugins to you grow your business that we love. 1. Yoast SEO Yoast SEO is the #1 SEO [...]

The post 5 Great WordPress Plugins for Lead Generation and SEO appeared first on Exceedion.

Thoughts on the Website Fold

by @ Louisville Web Design News | Logic Media

If you’re an online-savvy individual, you have probably heard of the term “the fold”, and about the overall idea of keeping all the important information regarding your business “above the fold” of your website. Over the years, I have had a number of customers bring their concerns regarding “the fold” to my attention both before and during the developmental process of their home/landing page.

When the term “the fold” was initially coined, it referred to a newspapers' actual fold line and the importance of displaying the most relevant or eye-catching information before the actual halfway point of a newspaper’s front page—i.e. “above the fold”.

However, the idea of a website fold is slightly different when compared to the newspaper. Unlike the newspaper, in the online world there are number of factors that can affect the actual position of the fold.

First of all, the position is heavily dependent on the size of your Internet browser window. Over the last decade, computer screens have changed in sized significantly. Ten years ago, I was operating on a 14-inch screen with 800x600 resolution, which meant more than 70% of an average page was below the fold. Today, my MacBook Pro has a 15-inch widescreen display with 1440x900 resolution—between the resolution and other factors, now over 60% of an average webpage is visible.

The secondary factor that will affect the position of the fold is an individual user’s browser selection, toolbar settings and default font size. Depending on whether an individual is using Safari, IE, Firefox or Chrome, the top portion of the browser window may range from sparse or very crowded. Personally (despite my husband’s disapproval), I love Firefox. Yes it’s not as “cool” as Safari and not as “new age” as Google’s Chrome, but it has a friendly, mostly minimal interface that fits my usage patterns. Don’t get me started on any of the IEs, though. Depending on your primary online browser and selected browser font size, the amount of information that is displayed below or above the fold will vary.

Now, the question to ask is: How should a business owner and their web designer address the fold in the real world?

One-way to approach the issue of “the fold” is to try to predict its approximate positioning based on your target market. Understanding your target market and knowing your target audience is the key in being able to pinpoint the rough position based on their computer screens and browsers. If your company’s target market is an older age group who didn’t grow up using computers and generally doesn’t spend much time online, it’s safe to say that IE or Firefox (with some exceptions) is their browser, as it is usually the default. And, they are likelier to have their browser font size set higher due to poor eye sight. If your target market is younger and uses the web for most of their business searches, Firefox, Chrome and Safari (for Mac users) would be a safe assumption to make in their browser preferences. And their browser font size is probably set at the default or smaller, making the website fold at a much lower point of the screen.

Secondary, when trying to predict the approximate location of the fold knowing your target markets income level can help you narrow down their possible computer screen sizes. If you target audience has high discretional income, they are more likely to be operating on a larger screen then your average user--in which case the issue of the fold isn’t as big of a concern. However, if your target audience is a lower income group, they are more likely to be operating on an older machine with a smaller or lower-resolution screen, and the idea of the fold becomes more of a concern.

Now, regardless whether or not you can predict the position of the fold on your audience’s screen, the most important factor to consider when laying out a home page is Content Relevance and Hierarchy. When not knowing the exact position of the fold, it’s better to be safe than sorry. Yes, these days more then ever, individuals are a lot more likely to scroll past the website’s page fold, but it’s still important to include the most important items about your business near the top of your website. Features and services that you would like to highlight regarding your business should be present above the so-called “fold.”

Identifying the important information that you would like to present to your website visitors is key. If your goal is to capture your visitors attention within the first 8 second of landing on your website, consider what that information is and where it should be displayed on the page. Identify the features and services you would like your visitors to spot upon their initial landing. If your home page is overcrowded with too much information, you’re more likely to scare visitors away and lose potential leads. However, not presenting the right information above the fold can also result in lost sales as well. It’s a fine line to walk, but a proper website design will make or break your online advertising efforts.

Choosing a web designer that can guide your website project in the right direction, provide their marketing expertise and position your home page for high conversion rates is essential in online marketing. After all, in the long run, a poorly designed website can actually cost you money beyond the initial investment and may even affect your return on investment of other advertising efforts.

SEO Services in Delbarton WV

by JAROSLAW CHROBOT @ Small Business Marketing

As a small business owner, building a web site is just part of the process of getting your business noticed online. SEOin Delbarton WV 25670is undoubtedly a key part of the puzzle, and websites that get the best rankings from search engines, naturally tend to get the most organic traffic as well. Often however, small […]

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5 Amazing Tips for Website SEO and Conversions

by Bradley Miles @ SEO – Exceedion

by Bradley Miles | @bradley_miles Below are 5 Amazing Tips that Will Boost Your Website SEO and Conversions. 1. Mobile Responsive Website A mobile responsive website automatically adapts to any screen size. Responsive websites allow users to easily read and navigate your website on any device providing a better user experience. Last year Google started [...]

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Tullahoma Real Estate Photography | 501 Old Shelbyville Hwy

by Don Wright @ Don Wright Designs & Photography

HD Video Tour Mobile Photo Gallery of this Property Google Street View

The post Tullahoma Real Estate Photography | 501 Old Shelbyville Hwy appeared first on Don Wright Designs & Photography.

Google Real Time Search

by @ Louisville Web Design News | Logic Media

OneUpWeb, an online research marketing firm recently performed an eye-tracking study regarding recent integration of Real-Time search results into the Google searches. With this addition, Google’s goal is to update the real-time stream feed for searches based on live web traffic from tweets, news articles, Yahoo Answers and other sources. As of last three month you might have noticed a scrolling feature in the organic Google search results constantly updating with “relevant” information regarding your query.

Like the majority of the population, I’ve only recently learned of Real-Time search result concept. And considering my interest in the developments and changes in the search engine world and their marketing implication, I had to do some research and analysis.

After running a quick search on Google for Hurt Locker, it being the most recent “pop cultural event” due to the recent Oscar win, the Google search results did include a real-time stream. It included various publication reviews of the movie, opinions on the recent Oscar wins, and general public twitter feeds regarding the subject. How relevant or useful was the real-time results? Well, personally I didn’t find the real time results to be any more helpful than the regular organic results and somehow I assigned less credibility to the stream.

As for the result of the study, to no one’s surprise the vast majority of the survey group had never heard of real-time search results prior to the study and after learning about the concept only one quarter of the surveyed group cared about the real-time results. The real-time results could potentially be useful in some searches depending on general interests and information needs of the user; however, the organic search results do seem to be more relevant, and in most cases more credibility is assigned to the organic search results as opposed to the random public twitter feeds on the matter.

I do think that as social media continues to develop online, Google’s real-time results will consist of more relevant and useful information and carry more value for the end user. However, for now it’s still work in progress. It would be interesting to see how the real-time search feed continues to evolve and become a bigger part of the organic search results.

Page Rank in Layman’s Terms

by mplysiak @ Website Design and Search Engine Optimization – SEO

Page rank is a very important aspect of SEO. Search engines rank pages based on their relevance, uniqueness, and importance. A number of factors go into determining this including: The content contained within each page and across the website The structure of the content and code The use of internal links The number and relevance […]

SEO – Don’t believe everything you read or fall for sales gimmicks.

by mplysiak @ Website Design and Search Engine Optimization – SEO

Every once in a while I get a call from a customer saying they read an article and why aren’t we doing this or I went to website and they scored my website as weak in this area. SEO is very complex and there are very few sources of information that can be considered completely […]

Search Engine Optimization 101 for Businesses

by Bradley Miles @ Exceedion

by Bradley Miles | @bradley_miles   Search Engine Optimization 101 for Businesses Are you new to search engine optimization or better known as SEO? SEO is the practice of optimizing your website so that it will appear more prominently on Google and other search engines. It refers to the [...]

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Why You Should Consider Search Engine Marketing

by @ Louisville Web Design News | Logic Media

Over the years, Search Engine Marketing (SEM) has received a bad rep, with discontent stemming from business owners and the general online public. Business owners are afraid of paying enormous fees and user fraud, and the general public feels like the ads displayed on search engines do not accurately represent their search criteria. SEM Pay-Per-Click (PPC) programs have had their fair share of unfavorable opinions and outcomes.

But, being in the world of online marketing and search engines, one things is for sure: SEM PPC programs are more popular now than ever before, and, believe it or not, they produce real, easy to measure results and make lots of businesses thrive.

Now, considering the high cost and potential unfavorable ROI and, at times, poor conversion rates, why would someone want to consider a PPC program?

1. SEM Programs Can Produce Immediate Results In Sales and Lead Generation

Unfortunately, as much as I support Search Engine Optimization (SEO), it’s not an immediate overnight process to first page rankings on Google, and you must take many factors into account in order to achieve results. If a company is looking for immediate results for business promotion and lead generation, SEM can get them there in less than an hour. With Google’s quick ad set-up options, individuals can get themselves on Google’s first page for their relevant keyword terms and start growing their business right away.

2. SEM Campaign Can Guarantee 1st Page Rankings

In the world of online marketing, everyone (qualified or not) is way too eager to start marking promises to business owners for first page rankings on Google. The unfortunate truth is that through SEO efforts, first page rankings can not be “guaranteed”. In the volatile world of online marketing, a site’s rankings, ranking processes and ranking longevity are always changing. SEM programs are the only guaranteed way for a business to be not only on the first page of Google, but lock up the first listing in the ad area.

3. SEM Campaign Can Place You Ahead of Your Competition

Even with first page organic rankings, a business can be lost in the mix of other business who rank around them organically. One of the best ways to generate leads through search engines is to lock up the search engine’s first page real estate. Just like in general advertising, locking up your target market’s active awareness is what drives them to think of your business instead of your competition during their time of need, and the same principal applies with active real estate on Google.

4. Unlike Other Advertising Options, It’s Easy to Track the Performance of an SEM Campaign

One of the hardest and probably most overlooked things in advertising is tracking the performance of an advertising promotional campaign, both online and traditional included. Businesses can spend thousands if not millions of dollars on advertising and at the end of the day may not even know if their investment was worth the efforts. The overall nature of SEM campaigns is designed in such a way that business owners can easily track their PPC investments and control their budgets on a daily basis and stay on track toward a positive return. This allows the business owner to make an intelligent decision for their future marketing efforts when deciding whether or not they should continue the advertising efforts through the SEM program.

Having said all this, I don’t want it to sound like that the SEM PPC program is the right and the best solution for every business or every scenario. With proper examination of each business’s marketing model, online presence and industry patterns, a well designed and administered SEM program can be a very powerful aid in growing a business and generating quality leads. In my opinion, it’s always worth a thought.

Launch of 2013 with Latest Search Engine Market Shares

by @ Louisville Web Design News | Logic Media

Based on the latest Compete, seoMOZ, Nielsen-Net and Alexa search engine traffic analysis, Google yet again has a slight gain in market share on both national and global levels, while Bing’s market share increased slightly at the expense of Yahoo’s loss.

Here is the summary of the United States Search Engine market share and its change from one year ago:

  • Google – 86.3% - increase of .03%
  • Bing – 7.3% - increase of 2.15%
  • Yahoo – 3.1% - decrease of 5.13%
  • Facebook – 1.4% - decrease of .18%
  • Ask.com – .08% - almost no change

What is interesting to notice is that Bing experienced an increase in traffic and Yahoo took a significant hit. With attempts to compete in the search engine market share war, it looks like Bing’s marketing efforts with their “Challenge” campaign might have had a positive outcome toward their market share gain.

Another interesting observation is the decrease of Facebook’s market share over the year. Despite their attempt to compete for search engine revenue dollars and all the hoopla of them going public, one would think Facebook would be able to gain a bit of market share over the year, not loose it.

From the business marketing stand point on search engines, yet again these numbers reinforce the importance of being optimized for and on Google, and making sure to at least cover all the important bases with the other search engines.

If the predicted trend continues year after year, Google will continuing to monopolize the search engine market share with the likely outcome of completely pushing the others out of the game. Unless Yahoo and Ask.com wake up one morning with an epiphany, their existence in the search engine world will soon vanish.

Website Design and the Google Hummingbird Update

by @ Louisville Web Design News | Logic Media

With Google’s latest algorithm update "Hummingbird" making news around the web, our company has received a few good questions from our clients about the update's effect on their website, website content and specifically their Google search engine rankings.

Considering the effects of Google’s previous algorithm updates such as Panda and Penguin, a fair question on everyone’s mind is "What type of change will this update bring to my website rankings? And considering the algorithm changes from this update, what should be done differently with the website and SEO efforts going forward?

Thankfully, despite the media attention of the update and Google themselves calling it one of their biggest algorithm changes, the update itself doesn’t bring significant change to SEO efforts when compared to Panda and Penguin.

Unlike previous updates that focused on reducing ranking of websites that included Web spam, the Hummingbird update focuses on improving the semantics for the algorithm itself through better content awareness and the visual help of Google’s Knowledge graph.

What is Knowledge Graph?

Upon a user's search for specific topic or category, Google search results may now (and have been for couple of months) include the knowledge graph (see header picture above). A visual carousel of items and/or businesses related to the user's search now appears above the paid and organic searches on the first results page and will allow users to further engage and explore their topical search results with in-depth category classifications, better results and visual interpretations.

In Google’s video example explaining the graph, individuals searching for museums in a specific city will be able to browse the knowledge graph consisting of the specified area's museums and in-depth categories related to the "museum" search term such as artists or works of art associated with a particular museum or museum topic.

From a more business-related standpoint, the Knowledge Graph will effect the display of popular “location” searches for commercial businesses. Of particular note are Restaurants, Bars, Art Galleries and other Local Attractions and Venues that in the past might have been categorized in the map display of Google’s “Places” feature that was discontinued some time back with one of their earlier updates.

With the Hummingbird update being in full effect for several months now, businesses who are seeking to maintain and improve their existing search engine presence and rankings should once more ensure their business's proper registration with the Google+ service, proper set up of their business page, and location extensions on the site. Regardless of the importance of other SEO efforts, the latest update further instills the importance having a proper presence and staying active on Google + with proper a business page set up, and Google's own SEO advice continues to be produce high quality content. With this in place, the Hummingbird update should not seriously effect any other business rankings for relevant keyword terms.

However, with all this being said, even though the Hummingbird update doesn’t throw many new unpredictable wrenches into the mix of SEO, Google still continues to make algorithm changes and new algorithm releases under their existing Penguin update, with ongoing effects to the keyword term rankings of everyday businesses, their SEO efforts and Google’s perceived Web spam efforts.

2017 SEO Strategies & Trends

by brownie @ Crosby Interactive

SEO Services in Clintwood VA

by JAROSLAW CHROBOT @ Small Business Marketing

As a small business owner, building a web site is just part of the process of getting your business noticed online. SEOin Clintwood VA 24228is undoubtedly a key part of the puzzle, and websites that get the best rankings from search engines, naturally tend to get the most organic traffic as well. Often however, small […]

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#myNYPD - How Social Media Backfired on Twitter

by @ Louisville Web Design News | Logic Media

In light of recent NYPD #FAIL twitter campaign I've decided to highlight couple of important how-tos about Social Media marketing, Twitter specifically.

First, to recap the actual story of the NYPD's not-so-genius or thought-out marketing efforts: In attempts to connect with their fellow citizens and further promote the efforts and popularity of New York's finest, on Tuesday, the department initiated a Twitter social media campaign asking users to post photos with officers around the city, tagged with #myNYPD. Despite their actual intentions of gaining a positive outcome, the campaign completely backfired and turned into a public backlash on police brutality and misconduct. In fact, it became so popular that users quickly organized other #my__PD campaigns in other cities.

To analyze the situation, for the non-millennials, the concept of social media marketing might be uncharted territory, and millennials themselves might be too naïve or inexperienced to foresee the possible outcome. But, regardless of the reason for the failure, social media marketing, just like any other marketing efforts, requires some foresight and analysis.

In hopes of not following in the footsteps of the NYPD, here are few things to consider before organizing a social media campaign.

  • Before launching any efforts, run a Possible Negative Outcome Analysis (PNOA) on your idea.
  • Determine your desired target audience and compare that audience to your selected social media channel.
  • Based on the selected social media channel, run an analysis on the types of tweets or posts the channel has experienced in the past.
  • Consider, based on your industry, if information flow should be censored or at least reviewed before going public.

Marketers should realize that the average individual is 10 times more likely to say something negative about any issue then to communicate something positive. Consider that Twitter has 58 million daily tweets, with the average user falling between the ages of 18-34 and 1 in every 13 tweets containing a curse word. Marketers should think about whether or not providing a fast, non-censored common channel for communication will actually benefit you in a long run or not.

I would imagine that on average, despite the actual reasons, no one is happy when having to deal with a police department or an individual officer. Considering this, it's probably much safer to limit marketing efforts to channels that limit negative press. That is, unless you're actually willing to crack down on the issues of police brutality and misconduct once they are brought up by the public.

Photo credit: @TheRealKeori

Google's Structured Data Testing Tool

by @ Louisville Web Design News | Logic Media

Google keeps improving the tools they they provide to webmasters, and the Structured Data Tool is no exception. It recently underwent a revamp, allowing for easy creation, testing, and investigation of structured metadata.

Structured Data Can Help Clarify Your Topic

Structured Data is extra code written into a web page that is designed primarily to be easily readable by machines. This can help search engines and social networks such as Facebook and Pinterest determine what type of content you have (Video, Photos, Articles, Recipes, etc), as well as information about the author, publish date, and more. Creating quality structured data doesn’t have to be a difficult activity, and can help the various search engine spiders more accurately index and classify your web pages.

Many Different Types of Metadata

There are many metadata formats and structures, including HCard/vCard, schema.org, microformats, and JSON-LD. Different formats lend themselves to different applications, and the Structured Data Tool can deal with a single web page that incorporates them.

Google provides a Structured Data Gallery that gives examples on how to mark up recipies, events, products, reviews, and courses, as well as links to more details about how the formats can be used.

Use Structured Data to Your Advantage

If you’d like to learn more about how Logic Media uses structured data with our clients’ website projects, contact us and we’d love to talk.

Search Engine Optimization Blogging

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic. But how can you make your blog worth …

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Why is it important to keep your local business data updated

by Kenny Marcum @ 301 Interactive Marketing

In this ever changing world of data mining companies looking to populate the internet with their data it is very important to keep your information correct.  Incorrect and/or missing data can keep your business listing from showing up in local search results, which as we all know is vital to bring in new business from

The post Why is it important to keep your local business data updated appeared first on 301 Interactive Marketing.

Long Term Investment vs. Short Term Fix

by @ Louisville Web Design News | Logic Media

After discussing the state of today’s economy and its effect on retail buying patterns with one of my customers, I’ve discovered that in almost every industry, the public’s buying pattern has changed to purchasing items for a long term investment instead of short term fixes. This got me thinking on the implications the economy has on marketing and what should be considered “smart marketing solutions” in the current economic situation.

As all economists and financial analysts have indicated, the shopping and investing patterns of the general public depend on their economic outlook. When the overall financial situation of the country stands on shaky ground, their perspective on the economic outlook starts to change. Individuals start to think more into the future and develop more long-term goals for their business. Questions such as these arise:

  • What is a smart, long-term financial investment?
  • What can I do long-term to make my business not only survive but grow?
  • What can I do to (for the lack of a better word) “outsmart” my competition and capture a larger market share in my industry?

When trying to analyze various marketing efforts and their implication in the long-term vs. short-term range, I’ve tried to position our company and examine where our products and services fit into the mix. What we offer with web design, search engine optimization, conversion optimization, and general online marketing perfectly fits into the long-term criteria of a marketing mix. Instead of investing your limited advertising dollars into a short-term medium that has a limited exposure time with your target market, why not invest into a service that not only functions without an expiration date, but actually presents itself as the way of the future in marketing.

Don’t get me wrong-I’m not saying that short-term marketing efforts such as direct mail, newspapers, magazines, radio and TV ads are the wrong way to advertise. These media can be great when trying to stir hype and generate quick leads. However, when it comes to the duration period of these efforts and overall return on investment, the results fall short of most marketing expectations.

Unlike short-term marketing efforts, web design and search engine optimization can and do produce long lasting results when implemented property. A properly designed website with accurately positioned conversion optimization techniques and advanced search engine optimization produces outstanding, quantifiable results with high return on investment ratios.

I’ve always been a numbers person (not saying I’m great at math), but when presented with the number of overall clicks generated to a website, the number of those that came from search engines, and the number that converted to leads and sales, it’s not hard to extrapolate and calculate the potential return on investment for website design. Even if a business owner has a poor conversion ratio, when it comes to incoming leads to generated sales, the investment still pays for itself over and over.

As a business owner, instead of considering quick fix, short term solutions that almost never pay for themselves, contact our professional team of experts and see how an affordable investment into a proper website and search engine optimization set-up can set you on the right path for long-term profits.

Meta Descriptions – How to use them

by admin @ MLT Technologies, Inc.

Sometimes, meta descriptions can seem like the forgotten piece of search engine optimization. Because it serves a slightly more ambiguous role when it comes to improving a website’s visibility, meta information can easily be overlooked or misused when a business is looking for ways to raise its profile. That, in turn, can lead to a […]

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When Should You Start Up a Google AdWords Campaign For Your Company?

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

You’re excited about how your company is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products.   1.  Customer Demand The first ingredient is customer demand. If your Seattle customers are not searching for your product or service in Google, …

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Search Engine Optimisation Sun City KS

by Thaton @ Top seo company

local seo for doctors. One of the most typical issues in the SEO business involves circumstances where SEO recommendations Sun City KS are not implemented as meant , not totally or at all. This is a little bit ironic, since, businesses purchase the assistance but there are many reasons why it occurs. Some businesses cannot… Continue reading Search Engine Optimisation Sun City KS

Artykuł Search Engine Optimisation Sun City KS pochodzi z serwisu Top seo company.

SEO Services in Gorham NH

by JAROSLAW CHROBOT @ Small Business Marketing

When choosing an SEO services company in Gorham NH 03581, you should consider a few things to be able to make the right choice. It is important to note that good search engine optimization (SEO) for your website means more business for you. This is because it will lead to more visibility of your site, […]

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Affordable SEO Services Shelbyville IL 62565

Affordable SEO Services Shelbyville IL 62565


Small Business Marketing

Affordable SEO Services Shelbyville Illinois. Our SEO experts specialize in getting your business noticed in Shelbyville IL 62565

SEO: Google Announces HTTPS as a Ranking Signal

by @ Louisville Web Design News | Logic Media

A few days ago, Google announced on their webmaster central blog that HTTPS is now one of the various ranking signals that Google uses to determine website rank. They are careful to state that it is [currently] only a very minor ranking factor, but it may become more important in the future. The original article can be found at http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html.

HTTPS is the secure, encrypted protocol used to transfer web content to browsers. Enabling HTTPS requires the website owner to purchase or acquire a "certificate" that is trusted by browsers. These can vary from free to thousands of dollars per year, depending on the level of verification that certificate providers perform to validate that you are who you say you are. Banks and other financial institutions, for example, frequently use the EV or "Extended Validation" certificates to reassure visitors that they are actually on the bank's website and not a phishing site.

The internet community is mostly united, saying that this move by Google is a good thing. In general, HTTPS internet traffic cannot be snooped on by anyone in the middle who has access to your web traffic. This ranges from people at coffee shops to your employer, and even the network provider themselves. A more secure internet is a better internet.

The downside is, of course, the extra cost. While Google has not indicated if any less weight will be assigned to sites using the "free" certificates, most companies will choose to purchase one from one of the reputable certificate authorities. Additionally, any site using HTTPS is required to have it's own dedicated IP address—something that is in dangerously short supply. Most hosting providers charge extra for additional IP addresses. On the other hand, this monetary burden only helps to establish the authority of sites that properly implement HTTPS.

SEO Expert Miller City

by Bob Bevilacqua @ Acqua Marketing Group

DOES YOUR BUSINESS NEED MORE CUSTOMERS? Our Proven Blueprint Strategy Will Help Your Miller City Illinois business Dominate Your Competition... By Taking Over Google.   Do you want more.... Website Traffic  Phone calls Higher SERP Rankings  Sales and Revenue Are you losing business to your competitors in your area because your website isn't found at [...]

Search Engine Optimisation Reserve LA

by Thaton @ Top seo company

affordable seo services company. One of the most typical problems in the SEO sector involves situations where SEO recommendations Reserve LA are not implemented as meant , not totally or at all. It is a little bit ironic, since, businesses pay for the tips but there are several reasons why it occurs. Some businesses cannot… Continue reading Search Engine Optimisation Reserve LA

Artykuł Search Engine Optimisation Reserve LA pochodzi z serwisu Top seo company.

Why Your Business Needs a Blog

by @ Louisville Web Design News | Logic Media

It seems like everyone has a blog. No matter what an individual’s interest might be, there are certainly at least a few blogs out there talking about it. If you have been thinking whether you should start a blog, the answer is YES!

A properly ran blog can serve as a very powerful marketing tool. Establishing a dedicated company blog can serve multiple purposes--not only can it act as a way to communicate news and events about your company or associations, but it can also serve as a powerful public relations mechanism. Custom blogs provide an effective and easy way to communicate with your current and potential clients, build relationships and promote your business in general.

Building brand equity is extremely important for all businesses. Running a blog is an effective and inexpensive way to market your company, boost your brand equity and increase your company’s general awareness. Using a blog as public relations tool allows you to control your company’s image, perception and message in the market place.

At last, blogs act as a very powerful tool in the search engine optimization world. Because search engines like Google, Yahoo and Bing index blog articles for relevant content, a blog can easily increase your company’s overall online exposure and website rankings, in turn resulting in higher online lead generation.

Search Engine Optimisation Acme MI

by Thaton @ Michigan – Top seo company

seo services outsourcing. One of the most common issues in the SEO business involves circumstances where SEO suggestions Acme MI are not implemented as designed , not or at just about all completely. This is a bit ironic, since, companies pay for the tips but there are various reasons why it occurs. Some businesses cannot… Continue reading Search Engine Optimisation Acme MI

Artykuł Search Engine Optimisation Acme MI pochodzi z serwisu Top seo company.

Web Design: The Bottom Line-Cost vs Investment

by @ Louisville Web Design News | Logic Media

As I have mentioned in some of our previous blog posts, having a website that can’t be found by your potential clients during their time of need does not help your business. After discussing web design with many business owners, the “bottom line” starts to play a final role in their decision process. But when making that decision, a very important factor to consider is “you get what you pay for.” An unprofessional, poorly designed website without any search engine optimization could, in the end, actually cost a business more money than not having a website at all.

When business owners consider developing a new website or redesigning their existing one, Search Engine Optimization (SEO) factors should play a crucial role in their decision making process, as SEO is directly linked with return on investment. One sure way to miss out on proper lead generation from the search engines is to disregard some of the major SEO requirements such as:

  • Proper registration of the website with major search engines
  • Writing site content with search engine optimization features in mind
  • Clear on-site navigation
  • Proper development of on-page structure

When choosing a web design company, make sure to choose a firm that not only designs professional, top of the line websites, but also optimizes your design with all the major search engines to maximize your return on investment. At Logic Media, we strongly believe that no marketing effort, including web design, should be considering a “cost”, but instead be a long-term investment that continuously generates leads and expands your company’s market share year after year.

Google Changes Guidelines for Google Places

by @ Louisville Web Design News | Logic Media

In the endless and already confusing world of Search Engine Optimization, marketing agencies and individual business owners alike are trying to gain better rankings for their websites, clients and keyword terms. And now, Google throws another wrench in the works making things even more “complex”, yet again.

Those who have done their research and due diligence for basic SEO tactics have probably registered themselves with Google Places. Their listings have been approved, verified and posted on the happy world of Google search—possibly for years. All is well. Well, not really! Based on Google’s newly released guidelines for “quality” listings, your business listing might no longer meet their new criteria, and, in turn, be rejected from Google Places. And what’s worse, your account could be permanently suspended without any option for reactivation. And you won’t even know unless you actively check your Google Places Dashboard.

Things you can do to get back to normal:

One, if your listing is still active and functioning on Google Places in “Approved” standing, it wouldn’t be a bad idea to read over the new guidelines and make sure it meets the newly established requirements.

2. If your listing has been rejected, but without account suspensions, you can correct your listings to adhere to the new guidelines to prevent any rejections in the future.

3. In the worst case scenario, if your listings have been rejected and your account has been suspended, you will need to create a completely new Google account/profile, resubmit your business listing (make sure to adhere to the new guidelines!) and go through the regular verification, registration and approval process.

Of course, that’s the easy party. The most complex questions lay in the Guidelines themselves. If you consider the fact that when you submitted the business listing initially you have provided the most accurate and quality information possible (after all, why would you not?), now Google is saying that this information or the presentation of that information is inadequate. But, instead of identifying what part of your listing information they found inadequate, they simply disable the whole listing, or entire account, with one blanket statement of “rejected” because it didn’t adhere to Google quality guidelines.

Having researched this issue, I’ve found that it is not uncommon at all, and never is any difinitive reason provided for the rejection or suspension. Now, I understand that Google doesn’t have time, resources or interest in helping thousands of businesses adhere to Google guidelines. However, as I function in the world of software it would be pretty accurate to assume that the system that scanned the business listing has precisely identified what "quality guidelines" any particular listing has failed to meet. It would have been trivial to extend that helpful information to the kind folks who freely give Google their information and marketing dollars.

SEO Services in Sandston VA

by JAROSLAW CHROBOT @ Small Business Marketing

As a small business owner, building a web site is just part of the process of getting your business noticed online. SEOin Sandston VA 23150is undoubtedly a key part of the puzzle, and websites that get the best rankings from search engines, naturally tend to get the most organic traffic as well. Often however, small […]

The post SEO Services in Sandston VA appeared first on Small Business Marketing.

Google Announces new Mobile Friendliness Tool

by @ Louisville Web Design News | Logic Media

This month, Google released a new Mobile Friendliness Test tool which can be found at https://search.google.com/search-console/mobile-friendly. This replaces the previous Mobile Friendliness Tool, and has a revamped, improved interface. Google's announcement continues:

Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.
The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!

After 2015's mobilegeddon didn't cause quite the stir it was supposed to, Google is doubling down on mobile friendly websites in 2016, an effort that will continue to push non-mobile sites further down the search results. This updated tool is just another signal from Google that they believe Mobile is the future.

When is a website ready for a redesign?

by @ Louisville Web Design News | Logic Media

With a wide range of digital marketing options available for businesses today, it’s hard to determine when your company’s website should be redesigned and revamped for today’s complicated digital landscape.

All websites should be evaluated and either updated or re-designed on a regular basis to meet their business’s most current needs. The true question is whether or not this could be accomplished with a simple modification or addition to the current website design, or if your business requires a complete website redesign to stay current. Here are some important evaluation factors that help to determine whether you need to redesign or not.

Is Your Current Website Mobile Friendly?

Over the last several years, more and more of your typical website visitors access and browse websites via their mobile devices. Depending on the industry, some website are almost solely accessed via mobile phones and tablets, thereby making “mobile friendly” as a necessity. What’s more, in 2015, Google’s search engine algorithm update started using mobile friendliness to help determine your website’s rankings, pushing responsive “mobile friendly design” to really become the standard in our industry. If your current website is not responsive and mobile friendly, it’s definitely time to redesign.

Today, many website designers are able to offer mobile friendly website designs with responsive web design as their standard, making websites easy to navigate and access from all types of devices, including mobile, tables and all sizes of desktops. Responsive design has been an industry standard of many years now, and should be a part of all standard web design packages. Responsive web design is standard with us.

Does Your Website’s Visual Design Fit with today’s Design Standards?

It has been said that beauty is the eyes of the beholder. However with web design, it’s easy to spot a badly designed, visually unattractive website. Website users accessing your website, in general, will determine the reputability and worthiness of your business within the first 8 seconds of the website load, and as a rule, ugly websites always fall short on customer conversions. If your website is outdated and unattractive, it’s time to redesign.

Does Your Website Load Slowly?

Just like the mobile friendliness of the website design, load speed comes in to play in multiple factors. First of all, users have no patience for slow loading websites. If website does not load in completely within 2 seconds, users will abandon and completely eliminate your business as an option. Additionally, Google uses website load speed as a determining factor for search engine rankings, basically decreasing the rank of your website and company, if it does not meet most current load speed requirements. Conclusion: if it’s slow, it has to go.

Is Your Website Not Ranking on Search Engines like Google?

For many businesses, ranking on search engines for your company name and company services and/or products is a crucial part of ongoing business growth. If your current website fails to rank for your desired terms and services, a redesign is in order. Today, 91% of users will not scroll past page 1 of Google when looking for a business or service, so being on 1st page is crucial part of all businesses.

Modern techniques for website design and development standards, including properly designed search engine optimization strategies, play a huge role when Google goes about determining your website’s ranking position. Updating your website design, code and search engine techniques is crucial and an absolute must for rankings in Google and business growth.

Does Your Website Meet Your Most Current Business Needs?

Just like all things, businesses are always evolving, whether it’s the addition of new services, new features, expansion into new territories or markets, or a complete business rebranding. Many times, this evolution simply calls for adding to the existing website, however some business changes call for a complete website redesign. For instance, has your business undergone a rebranding since your original design? Does your website need to offer online purchases for products or services? Does your website need to be redesigned to accommodate and showcase of a wider service options? Or has your business completely revamped its original focus since the last design? Taking a true look at your current design and evaluating how it fits into your current and future business goals will allow you to determine if a redesign is in order.

If you have made it through this list with questions and concerns regarding your current website and are still wondering if a redesign is in your future, feel free to contact us with any questions. We are always honest and ready to help!

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by SEIndSAM @ INGunOwners

.223 HP 55gr Brown Bears. 31 boxes/620 rds. Batesville, Greenburg, Shelbyville, SE Indy. $150 http://Image: http://i.imgur.com/dJe8E9gs.jpg...

Google Considering a "Buy" Button Right on Mobile Results

by @ Louisville Web Design News | Logic Media

There had been rumors for a while that Google would eventually put a "buy" button right on the search results to allow visitors to make a purchase while skipping the retailer's own online store. Now it appears that this is becoming a reality.

Mashable and The Consumerist are reporting that google is testing this feature now for mobile searches. This is partially a response to low mobile conversion rates, as customers are two times more likely to complete a purchase on a retailer's website on a a desktop, as opposed to a mobile device. With the new addition of the BUY button directly on the mobile device Google hopes to increase overall purchase ratio for mobile shopping.

According the the reports, Google will host the entire transaction, while the products continue to be supplied from the retailers. It's not completely clear from the reports what this means for the merchant processing portion, or how inventory control is managed.

Google also will start "deep linking" into select apps, which means that clicking on that mobile search result could open up the eBay app on your phone, for example.

Cat Videos and Marketing

by @ Louisville Web Design News | Logic Media

Ahh, cat videos--known and loved by all. Besides the general knowledge of the huge popularity of cat video views, the sheer numbers behind the phenomenon are staggering.

In addition to having a very long list of cat-related search terms, Funny Cat Videos is leading the number of searches by a huge margin.

  • On average 7,179,710 searches are performed each month worldwide
  • 2,424,475 of those searches are done in the US – Over a third
  • 1,012,080 of those searches are done in UK
  • 55% of those searches are done on standard browsing devices such as desktop computers
  • 31% of searches come from mobile devices and remaining 13% from tablets

With so much human eyeball traffic being dedicated to entertaining cat videos, smart marketers are savvy enough to use the trend to their advantage. Over the last month, GMC has been running YouTube ads before top played funny cat video search results, targeting and designing their ad for the proper audience.

YouTube ads longer than 14 seconds can be skipped after the first five seconds, but designing an ad good enough to capture the audience and keep them from not skipping the ad is tricky. GMC’s marketing team has hit the spot with their cute cat video commercial advertising their new line of vehicles and did so by capturing their audiences attention all the way to the end of the ad.

Our family, with two animal-loving children, is fascinated with cute cat videos along with the rest of America. We find ourselves watching cute funny cat videos non-stop all hours of the day. Unlike all the other commercials that go skipped, the GMC cute cat video is watched over and over, and in fact is sought after as a treat.

YouTube advertising might still be considered a new concept to some marketers, but with a staggering number of users now using YouTube as their primary video viewing platform instead of regular television, marketers should take note of the change, take some lessons from GMC’s marketing department, and get creative.

Over the next decade, “traditional” marketing channels such as television or radio ads, direct mail, or print will reach less and less individuals. YouTube is the platform that has drawn in audiences of all ages, especially the younger population, and captures their “undivided” attention all day long. A phenomenon like that should not go unnoticed.

Search Engine Optimisation Calumet MI

by Thaton @ Michigan – Top seo company

local seo ranking factors 2016. Probably the most common problems in the SEO business involves situations where SEO suggestions Calumet MI aren’t implemented as intended , not or at almost all completely. It is a little bit ironic, since, businesses purchase the tips but there are many explanations why it happens. Some businesses cannot justify… Continue reading Search Engine Optimisation Calumet MI

Artykuł Search Engine Optimisation Calumet MI pochodzi z serwisu Top seo company.

Search Engine Optimisation Rochester MI

by Thaton @ Michigan – Top seo company

search engine optimisation checker. One of the most typical issues in the SEO market involves circumstances where SEO recommendations Rochester MI are not implemented as intended , not completely or at all. It is a bit ironic, since, companies pay for the assistance but there are numerous explanations why it occurs. Some companies cannot justify… Continue reading Search Engine Optimisation Rochester MI

Artykuł Search Engine Optimisation Rochester MI pochodzi z serwisu Top seo company.

Search Engine Optimisation Lindsay CA

by Thaton @ Top seo company

search engine optimization bible. One of the most typical issues in the SEO business involves circumstances where SEO recommendations Lindsay CA are not implemented as intended , not totally or at all. It is a bit ironic, since, businesses purchase the assistance but there are numerous explanations why it occurs. Some businesses cannot justify the… Continue reading Search Engine Optimisation Lindsay CA

Artykuł Search Engine Optimisation Lindsay CA pochodzi z serwisu Top seo company.

SEO Expert Mc Clure

by Bob Bevilacqua @ Acqua Marketing Group

DOES YOUR BUSINESS NEED MORE CUSTOMERS? Our Proven Blueprint Strategy Will Help Your Mc Clure Illinois business Dominate Your Competition... By Taking Over Google.   Do you want more.... Website Traffic  Phone calls Higher SERP Rankings  Sales and Revenue Are you losing business to your competitors in your area because your website isn't found at [...]

Conversion Optimization Post Website Launch

by @ Louisville Web Design News | Logic Media

Let's say you now have a stellar responsive website that receives traffic, generates leads, and functions properly to accommodate all your business needs. In this instance, most people would say your work is done! It's time to sit down, relax and reel in the benefits of the website. In reality, despite this common belief, your website should never be left alone, without ongoing improvements, nurturing, and care.

Stagnant, old, unchanged websites that lack necessary features and optimization techniques not only prevent the business from reaching new leads and growth potentials, but unfortunately can also hurt the reputation.

As we have mentioned in our previous web design, search engine and conversion optimization marketing articles, after a website's launch, all properly developed websites generate a ton of data. This data, if properly analyzed and applied, can lead to a slew of possible website improvements and development features that can improve your site traffic, lead generation, conversion rates, and most importantly, have your website continue to work for your business harder than ever.

There are several very simple conversion optimization steps every company could take to develop new website optimization opportunities and easily implement the necessary changes to advance their website. In this article, we will focus specifically on website analytics.

Utilizing Website Analytics

For starters, with the help of web analytics software (such as Google Analytics, for example), companies can track and determine the type of traffic that is currently visiting their websites. This information can allow companies to determine several factors:

  • What type of visitors are coming to the website?

    Do these visitors fit into the right demographic for the business? In other words, how do the actual website visitors match up to the company's target market?
  • Where are the website visitors coming from?

    Depending of the traffic source, companies can determine what outside digital sources direct the most (and most useful) traffic.
  • Is the currently visitor traffic coming from “new" or “repeat" visitors?

    Depending on the desired type of traffic for the business, a company can alter their website visitor types to drive the right blend of new and repeat visitors.
  • What regions of the world does the traffic come from?

    Similar to visitor type, this information can identify if the website traffic comes from desired regions of the world where company does and/or prefers to do business.
  • How much time does an average user spend on your website?

    A high count of visitors to the website aren't very useful if their “bounce rate" (percentage of visitors that abandon the site immediately) is too high.
  • What percentage of users perform the desired “action" on the website?

    Also known as “conversions", this is the desired outcome from a visitor. Whether it's to buy something, request a quote, or sign up for service or newsletter, how many of these users “convert" to a customer.

Analyzing the Data

Properly collecting and analyzing all of this information can help business owners decide whether or not their current website and other marketing efforts work properly to attract the right users. This data can help determine if the efforts are generating the right amount of traffic. Does that traffic finds your website insightful and sticks around on it, or does the traffic bounce right back out?

Making the Appropriate Changes to Increase Conversions

After identifying useful data points to your specific case and analyzing the data, it's extremely important to determine and take the proper action in order to address any flaws of the website to improve conversion rates. For example, improper perception and wrong implementations can harm the website conversion rates.

At Logic Media, we spend countless hours analyzing our own and our clients' data to ensure that none of our website efforts lack the necessary features to help convert traffic. With the help of various digital tools, we collect, analyze, and process the data on our client websites to help them determine all the possible ways to further improve their digital experience and help them grow their business.

If you are wondering what step you can take with your website to have it “work" for you, give us a call at 502.252.1446 or email us at info@logicmediaweb.com , we'll be glad to help.

Search Engine Optimisation Flora Vista NM

by Thaton @ Top seo company

seo services provider company. Probably the most typical problems in the SEO industry involves situations where SEO recommendations Flora Vista NM are not implemented as intended , not totally or at all. It is a little bit ironic, since, businesses pay for the assistance but there are numerous explanations why it happens. Some companies cannot… Continue reading Search Engine Optimisation Flora Vista NM

Artykuł Search Engine Optimisation Flora Vista NM pochodzi z serwisu Top seo company.

SEO Services in Marcola OR

by JAROSLAW CHROBOT @ Small Business Marketing

Professional SEO services can lift your site above your competitors. According to SEO experts, they help business owners deliver their sites to top rank search engines. They ensure that the site has a unique setting that attracts Internet users. Search engine optimization experts apply the newest analytics service, which has a positive impact on a […]

The post SEO Services in Marcola OR appeared first on Small Business Marketing.

Shelbyville, Indiana, United States :: Time Zone :: Time Genie

Shelbyville, Indiana, United States :: Time Zone :: Time Genie


Time Genie

Shelbyville, Indiana, United States :: Current Time and Date.

SEO Expert Marion

by Bob Bevilacqua @ Acqua Marketing Group

DOES YOUR BUSINESS NEED MORE CUSTOMERS? Our Proven Blueprint Strategy Will Help Your Marion Illinois business Dominate Your Competition... By Taking Over Google.   Do you want more.... Website Traffic  Phone calls Higher SERP Rankings  Sales and Revenue Are you losing business to your competitors in your area because your website isn't found at the [...]

Search Engine Optimisation Mount Calvary WI

by Thaton @ Top seo company

search engine optimization tools. One of the most typical problems in the SEO market involves situations where SEO recommendations Mount Calvary WI are not implemented as intended , not completely or at all. It is a little bit ironic, since, businesses pay for the advice but there are plenty of reasons why it occurs. Some… Continue reading Search Engine Optimisation Mount Calvary WI

Artykuł Search Engine Optimisation Mount Calvary WI pochodzi z serwisu Top seo company.

Website Design, Online Marketing and Your Established Company Brand

by @ Louisville Web Design News | Logic Media

Clearly establishing and promoting a company’s brand is the key to having a successful and growing business. The promotion of a consistent and worthy brand image, through a company’s logo and series of marketing materials drives business name recognition. Consistent branding should communicate a company’s message that drives the recognition of their products or services, and in the long run establishes a positive brand equity for existing and new customers.

After having successfully established a company brand in a non digital world, many companies often struggle to transition or properly represent that same brand image online , both accurately and positively. This is a flaw that can and does lead not only to a lack of new leads and sales but also a loss of existing customers.

Way too often our customers get approached by various advertisers offering them some sort of low-budget online product that is sold as a way to generate more leads and sales. This idea, which doesn’t sound bad from a bird’s eye view, can have negative ramifications. Way too often these quick online lead generation services not only fail to deliver on their promise, but what’s worse, they often end up hurting the company’s reputation and brand.

One of the most popular low-budget techniques we’ve noticed is the sale of “micro-sites.” These are usually done by organizations we would classify as non-design and non-website focused. These are companies that are in the business of making a quick buck by promising the creation of a mini website that is suppose to generate leads and promote the company’s brand image online. Unfortunately, in most cases, these sites fail to deliver any quality leads or sales, and, in fact, end up hurting the company’s reputation and even costing them in a loss of existing customers.

Why, you may ask? For several major reasons; first of all, by the mere business structure of these companies, the design and development process of these micro-sites must be nearly completely automated, take no time, and unfortunately no real effort. The companies end up with cheap, generic looking template sites that feel straight out of the 1990’s era, and lack any insight into the company’s brand image and message. Not only does it not communicate the company’s proper brand message, it actually makes them look cheap and degrading.

Secondly, with the lack of marketing insight by the development team and lack of any creative development process for a marketing message, these sites often fail to convert visitors into actual customers, sales or leads, yet again hurting the company’s image and reputation. The potential sales go instead to their competition, with their better and more thought out website presence.

Finally, stemming again from the business structure of these companies, the design and development process of these micro-sites is done without proper Search Engine Optimization techniques. Not only does this cause a lack of any real Google or other search engine rankings for company’s micro-site, but also dilutes the ranking of the company’s real website.

Is it possible for a micro-site to be beneficial in some way? Yes, but only under the right circumstances, and with proper design and development. A proper understanding and incorporation of the company’s mission and brand image, with specific goals could generate and convert leads. Otherwise, buying a cheap, un-thought-out micro-site is much like throwing rocks into an empty wishing well hopping for a miracle.

Search Engine Optimisation Sandusky MI

by Thaton @ Michigan – Top seo company

seo services video. One of the most common problems in the SEO business involves circumstances where SEO recommendations Sandusky MI are not implemented as meant , not really or at just about all completely. It is a bit ironic, since, businesses pay for the suggestions but there are several reasons why it happens. Some companies… Continue reading Search Engine Optimisation Sandusky MI

Artykuł Search Engine Optimisation Sandusky MI pochodzi z serwisu Top seo company.

SEO Expert Karbers Ridge

by Bob Bevilacqua @ Acqua Marketing Group

DOES YOUR BUSINESS NEED MORE CUSTOMERS? Our Proven Blueprint Strategy Will Help Your Karbers Ridge Illinois business Dominate Your Competition... By Taking Over Google.   Do you want more.... Website Traffic  Phone calls Higher SERP Rankings  Sales and Revenue Are you losing business to your competitors in your area because your website isn't found at [...]

Search Engine Optimisation Shelbyville MI

by Thaton @ Michigan – Top seo company

search engine optimization wordpress plugin. Probably the most typical issues in the SEO business involves situations where SEO suggestions Shelbyville MI are not implemented as designed , not or at most completely. This is a bit ironic, since, businesses pay for the advice but there are numerous reasons why it occurs. Some businesses cannot justify… Continue reading Search Engine Optimisation Shelbyville MI

Artykuł Search Engine Optimisation Shelbyville MI pochodzi z serwisu Top seo company.

What is SEO?

by Modern Influence Team @ Modern Influence

SEO stands for “search engine optimization,” but what does that even mean? Let’s dive in and break it down. Optimizing...

The post What is SEO? appeared first on Modern Influence.

7 Steps to Grow your Church using SEO

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

The question for many pastors and church planters is, “How can I increase traffic to my church website?” Instead of straining your budget and subjecting your church to costly SEO, here are seven quick and simple tactics that will help your site rise in the local google search rankings. Whether a local business or a […]

Search Engine Optimisation Northville MI

by Thaton @ Michigan – Top seo company

seo services for startups. Probably the most common problems in the SEO industry involves situations where SEO suggestions Northville MI aren’t implemented as meant , not really or at all completely. This is a little bit ironic, since, businesses purchase the guidance but there are many explanations why it happens. Some companies cannot justify the… Continue reading Search Engine Optimisation Northville MI

Artykuł Search Engine Optimisation Northville MI pochodzi z serwisu Top seo company.

SEO Services in Luck WI

by JAROSLAW CHROBOT @ Small Business Marketing

As a small business owner, building a web site is just part of the process of getting your business noticed online. SEOin Luck WI 54853is undoubtedly a key part of the puzzle, and websites that get the best rankings from search engines, naturally tend to get the most organic traffic as well. Often however, small […]

The post SEO Services in Luck WI appeared first on Small Business Marketing.

SEO Marketing Columbus Indiana | MLT Technologies, Inc.

SEO Marketing Columbus Indiana | MLT Technologies, Inc.


MLT Technologies, Inc.

MLT is Columbus Indiana's largest SEO Marketing and Web Design firm. We specialize in Website Marketing, Web design, and the entire SEO marketing process.

Who Uses the Internet - A Demographic Breakdown

by @ Louisville Web Design News | Logic Media

After discussing Internet demographics with one of my clients and comparing it to their target market, I’ve decided to write a blog article regarding the demographics of the average Internet user in the United States. As a marketing major and a business owner, I strongly believe that all business owners should understand their company’s target market and its general behavior online.

The first question any business owner should ask themselves is, What is my target market and what type of activity, if any do they have on the Internet?

I found out that the general demographic structure of the Internet is one of the most confused and misinterpreted parts of business marketing, especially among business owners who themselves don’t have much experience with the Internet. So to clarity and define--Based on the latest marketing research, 74% of the United States population, equally male and female, are online in the following age groups.

  • 93% of 18-29 year olds are online
  • 81% of 30-49 year olds are online
  • 70% of 50-64 year olds are online
  • and 38% of 65 + year olds are online

The second question business owners should ask to further narrow down their criteria is, What type of income would a household need to have in order to purchase my service or product and how does that criteria fit with Internet users? Based on the latest Internet demographic reports by the Pew Research Center, the following is the demographic breakdown for the average Internet user by household income:

  • 94% of individuals whose household income is above $75,000 are online
  • 83% of individuals whose household income between $50,000 - $74,999 are online
  • 76% of individuals whose household income between $30,000 - $49,000 are online
  • and 60% of individuals whose household income is below $30,000 are online

And to even further narrow down the demographic structure of the Internet users following are the levels of education:

  • 94% of individuals with a college degree or higher use the Internet
  • 87% of individuals with some college experience use the Internet
  • 63% of high school graduates use the Internet
  • and 39% of individuals without high school diploma use the Internet

Now, after having defined “average Internet user” the next question to ask is, What is the reason the average Internet user goes online?

  • 88% of Internet uses go online in order to use search engines to find information
  • 86% of users go online to get maps and driving directions
  • 81% of individuals go online to research product or service they are thinking about buying
  • 75% of users will go online to buy a product or order a service
  • 35% of users will go online to rate a product or a service they bought or used

Of course there is a lot more information and data that could be considered to further narrow down the demographic of the Internet user and his/her general behavior, but to summarize the above:

The majority of Internet users are equally male and female between 18-64 years of age, with household income over $30,000, and with at least a high school diploma. They use Internet to research businesses, products and services and make general purchases online. Therefore, if you’re a business owner who still thinks that your target market is not on the Internet and not doing business online to research or buy your products or services - you’re wrong.

The general rule in marketing says, “be” where your clients are. Not having a professional Internet presence to capture the your target market’s attention and present your product or service to them at the time of need simply means you’re missing out on a huge chunk of the market and potential sales.

The Truth About The New Google Feed

by Mike Dolpies @ Cyberspace to Your Place

Why would Google do this?
After last week’s email and blog post about Google’s upcoming change and the launch of their “Feed” the questions and the speculations are swarming.
One “doomsday” question…  (HA)…
“Is Google preparing for the death of search?”
There’s that reliable

The post The Truth About The New Google Feed appeared first on Cyberspace to Your Place.

Mainstreet Shelbyville launches new responsive WordPress web site

by Bradley Miles @ SEO – Exceedion

by Bradley Miles | @bradley_miles Exceedion is excited to announce the launch of the redesigned responsive WordPress web site for Mainstreet Shelbyville, Inc. One of the main challenges for Mainstreet Shelbyville was a hard to use non-user-friendly CMS to manage the web site updates. Exceedion solved this challenge by designing and developing the site on [...]

The post Mainstreet Shelbyville launches new responsive WordPress web site appeared first on Exceedion.

Your Website Rankings and Social Media

by @ Louisville Web Design News | Logic Media

In the world of Search Engine Optimization, things are always changing. However the importance of staying active, or at least present, on social media continues to remain an important part of SEO.

When making the decision to establish a presence for your business on social media, first it is important to research, evaluate and determine which social media channels you should stay involved on. The most popular social media options include Facebook, Twitter, Gooogle+, LinkedIn and YouTube. The type of content any one business has available to share will help you determine which social media channels would be the right fit for your business. In most cases, the type of content shared on Facebook can also be shared on Google+ and Twitter without much requirement for modification. Other channels, such as LinkedIn and YouTube would call for a different type of content and target a different purpose.

Finding the right mix of social media channels and setting realistic social media expectations are the keys to determining your social media strategy.

Once you have made your social media selections, it’s important to properly set up your social media accounts, with the proper classification of your business category, business information, links to your website from the accounts, as well as links from your website back to the social media channels. And for true social media fans, your social media feed or feeds can be incorporated into your website for further business promotions.

The main thing to remember when maintaining or increasing your website’s SEO rankings with the help of social media is making regular social media posts with quality content that your followers would consider reading and sharing. Setting up a realistic social media involvement plan ahead of time will help a business to constantly stay up to date on their social media channels and prevent the account from going stagnant. Unmaintained accounts will not only fail to gain new quality followers, but will also lose existing followers (customers). The goal of social media is to keep your business current in the news, build a loyal customer base and promote your business online.

Initially, all business owners have the best intentions when it come to staying active on social media and following their social media plan. Sometimes the busy-ness of running the business on a regular basis starts to take away from the these intentions and cause accounts to get overlooked and outdated.

In order to avoid this issue, a few easy social media best practices can help business owners set up and continue to maintain a solid social media plan.

  • 1. Decide and make a plan for the type of content you plan on posting on all your media channels. Will it be news or short updates? Photos or videos? Any or all of these can work.
  • 2. If possible, assign a designated social media individual in your office or schedule daily or weekly time for yourself to make social media posts.
  • 3. When posting on your social media channels, make sure your content is worth following and seeing on a regular basis for your followers. Avoid posting just to post—instead, have something to say.

Social media strategies and goals shouldn’t be complex or unreachable. The set-up of a realistic social media plan for your particular company’s needs and remembering to stay active will help your business improve SEO rankings and in turn grow your customer base.

Where is the search engine market share going?

by @ Louisville Web Design News | Logic Media

Early on, Microsoft's rebranding efforts of their search engine "Bing" was showing market share growth, but within the last month shows a 0.5% loss. Still, based on the comScore and J.P Morgan reports, MSN/Live/Bing's market share has grown from 8.5% in January 2009 to 9.3% in November 2009.

Yahoo! has started 2009 year with over 21% search engine market share, but has since declined to 15.4% as of November 2009. Most of the market share decline has been attributed to the elimination of the browser-toolbars bundled with a number of PC computer manufacturers. Within the last year, Acer has switched it's toolbar to Google and Hewlett-Packard to Bing. Back in April, the Wall Street Journal estimated the loss of toolbar deals could cost Yahoo! 15% of it's market share.

Source: http://blog.seattlepi.com/microsoft/archives/187736.asp

Creating Backlinks

by mplysiak @ Website Design and Search Engine Optimization – SEO

Building backlinks is one of the most important SEO tactics  utilized to increase a websites page rank. Think of backlinks as recommendations from other websites.  The more recommendations or votes your site has the higher search engines will rank your site and the more visitors it will draw. Directory listings, comments, and guest posts are […]

Search Engine Optimisation Michigan Center MI

by Thaton @ Michigan – Top seo company

seo company websites. Probably the most common issues in the SEO industry involves circumstances where SEO suggestions Michigan Center MI are not implemented as meant , not totally or at all. It is a bit ironic, since, companies purchase the information but there are several reasons why it occurs. Some businesses cannot justify the trouble… Continue reading Search Engine Optimisation Michigan Center MI

Artykuł Search Engine Optimisation Michigan Center MI pochodzi z serwisu Top seo company.

SEO Services in Saratoga WY

by JAROSLAW CHROBOT @ Small Business Marketing

Professional SEO services can lift your site above your competitors. According to SEO experts, they help business owners deliver their sites to top rank search engines. They ensure that the site has a unique setting that attracts Internet users. Search engine optimization experts apply the newest analytics service, which has a positive impact on a […]

The post SEO Services in Saratoga WY appeared first on Small Business Marketing.

Our Instagram Stories Article on HUFFPOST

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

Instagram Stories is being actively embraced by digital marketers and search engine optimization consultants. So I decided to take a closer look to see how Stories compares with Snapchat. Bottom line, they are both highly competent platforms. Frankly, if you are active with an established following on Snapchat today, don’t kill it and keep growing […]

Website Home Page Elements for Brick and Mortar Businesses

by @ Louisville Web Design News | Logic Media

Over the years I have noticed an abundance of articles on the web about the proper design and optimization of website home pages. Despite their great ideas and suggestions for proper design, few of them actually touch on design and optimization techniques for brick and mortar businesses—the businesses that exist on the streets without ecommerce shopping carts, blog interfaces and software downloads.

As a web design company in a small town, our web design and marketing paths frequently cross with existing businesses that provide a service or product to the general public in a geographical proximity, usually with a physical location. The actual elements on their website home page require a different set of features for proper design and optimization solutions.

1. Identification of Business and Brand

One of the most important features of a properly designed website home page is the introduction and identification of the company name, logo and brand. Frequently, local businesses are searched for by name, and it is crucial to provide visitors with clear identification of website ownership and company information, preferably all in the header of the page.

2. Presentation of Company Contact Information

The second most important feature of each business after their name and/or brand is the contact information. Visitors should see the company’s immediate contact information upon the initial load of the site without having to scan the screen. A website’s home page header should include all of the basic company contact information such as phone number, address and quick online contact options. In addition, in instances where the company’s customers would need to visit the company’s physical location, the address area can also showcase a simple map of the location or link to maps.

3. Quick Overview of Company Services and/or Products

After identifying the company brand and contact information, the next feature that a website should provide is the company’s line of services or products. Frequently this can be done through a brief overview in the photo header of the site or a concise list in the web page body. The size of overview depends on the type and number of services and/or products offered by the business. One option is for extensive lists being presented in easy to understand parent categories with smaller sub-lists.

4. Call for Action Features

Let’s be honest: the vast majority of websites exist to generate some type of revenue for the business, whether it’s through estimate or consultation requests, product sales or membership sign-ups. Considering this, too many sites completely fail to address a call for action feature for their business. The website’s home page should clearly communicate each businesses unique call for action features and drive users toward that goal.

In addition to these features, depending on the business type and service provided, a company can and should select other design and feature elements to include on the home page. For example, for a website whose goal is to drive awareness or knowledge for a unique type of product or service, videos could be a tool to use for brand or product introduction. Or, with a business providing services where a visual project showcase might help generate more sales, the home page could include a photo gallery.

Before starting any website design project, both the website developers and business owners should evaluate the company’s unique web requirements and design a proper home page that includes the basic elements of the design and call for action features that drive business growth.

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